General information
Published: 2024-05-23
Total Articles:
(including Editorial)		 24
Total Authors: 67
Indonesia 50275 (38)
Universitas Padjadjaran (2)
Indonesia 50275. (3)
Universitas Diponegoro (9)
Jawa Tengah 50139. (5)
50275 (3)
Yudharta University (4)
SH. - Tembalang Semarang 50275 (3)
Issues list
Vol 13, No 1 (2024) Vol 12, No 4 (2023) Vol 12, No 3 (2023) Vol 12, No 2 (2023) Vol 12, No 1 (2023) Vol 11, No 4 (2022) Vol 11, No 3 (2022) Vol 11, No 2 (2022) Vol 11, No 1 (2022) Complete issues

Vol 13, No 1 (2024)

Table of Contents

Articles

PENGARUH NCT 127 SEBAGAI BRAND AMBASSADOR DAN VIRAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN NATURE REPUBLIC DI KOTA JAKARTA

Mayra Regita Destrianita, Sari Listyorini, Andi Wijayanto

| Language: ID | DOI: 10.14710/jiab.2024.39906
Received: 3 Jul 2023; Published: 23 May 2024.
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1-11
PENGARUH PERSEPSI HARGA, E-PROMOTION, DAN E-TRUST TERHADAP KEPUTUSAN PEMBELIAN ONLINE (Studi pada Pengguna Produk Kecantikan pada Blibli.com di Kota Semarang)

Inggita Pramesti, Hari Susanta Nugraha, Widayanto Widayanto

| Language: ID | DOI: 10.14710/jiab.2024.39913
Received: 3 Jul 2023; Published: 23 May 2024.
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12-20
CAMPUS AMBASSADOR STRATEGY ANALYSIS OF BRAND IMAGE AT MEZINK INDONESIA

Putri Citta Nathania, Cecep Safa'atul Barkah

| Language: EN | DOI: 10.14710/jiab.2024.40001
Received: 4 Jul 2023; Published: 23 May 2024.
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21-29
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN (STUDI PADA KONSUMEN DAK NALGAE TEMBALANG KOTA SEMARANG)

Atifa Alif Febryanti, Sudharto Prawata Hadi, Sari Listyorini

| Language: ID | DOI: 10.14710/jiab.2024.40011
Received: 5 Jul 2023; Published: 23 May 2024.
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30-39
PENGARUH E-SERVICE QUALITY, ONLINE CUSTOMER REVIEW DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE PADA MARKETPLACE LAZADA DI KOTA SEMARANG

Ekho Panorangi Tampubolon, Reni Shinta Dewi, Andi Wijayanto

| Language: ID | DOI: 10.14710/jiab.2024.40024
Received: 5 Jul 2023; Published: 23 May 2024.
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40-48
PENGARUH KOMPETENSI MANAJERIAL DAN ORIENTASI PASAR TERHADAP TINGKAT ADOPSI INOVASI DI SENTRA INDUSTRI BATIK GEBLEK RENTENG KECAMATAN LENDAH KABUPATEN KULON PROGO

Lutfi Iffanul Maula, Widayanto Widayanto, Agung Budiatmo

| Language: ID | DOI: 10.14710/jiab.2024.40041
Received: 5 Jul 2023; Published: 23 May 2024.
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49-57
PENGARUH eWOM (ELECTRONIC WORD OF MOUTH) DAN KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN SEBAGAI VARIABEL INTERVENING (STUDI PADA KONSUMEN SHOPEE KOTA SEMARANG)

Anastassya Rizkyta, Widayanto Widayanto, Naili Farida

| Language: EN | DOI: 10.14710/jiab.2024.40043
Received: 5 Jul 2023; Published: 23 May 2024.
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58-67
PENGARUH HEDONIC SHOPPING MOTIVATION DAN PRICE DISCOUNT TERHADAP IMPULSE BUYING (STUDI PADA KARYAWAN SWASTA KONSUMEN STARBUCKS COFFEE

Dewi Andini Saputri, Widayanto Widayanto, Agung Budiatmo

| Language: ID | DOI: 10.14710/jiab.2024.40052
Received: 5 Jul 2023; Published: 23 May 2024.
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68-77
THE EFFECT OF BRAND IMAGE AND PRODUCT QUALITY ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE (STUDY ON IM3 USERS IN SEMARANG CITY)

Dhiya Alya Kasamira, Widayanto Widayanto, Bulan Prabawani

| Language: ID | DOI: 10.14710/jiab.2024.40075
Received: 6 Jul 2023; Published: 23 May 2024.
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78-88
PENGARUH BUDAYA ORGANISASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN MELALUI KEPUASAN KERJA KARYAWAN SEBAGAI VARIABEL INTERVENING (STUDI PADA KARYAWAN PRODUKSI DIVISI SNACK PT DUA KELINCI PATI)

Kartika Khrisna Ariyanti, Reni Shinta Dewi, Widayanto Widayanto

| Language: ID | DOI: 10.14710/jiab.2024.40106
Received: 7 Jul 2023; Published: 23 May 2024.
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89-98
PENGARUH BRAND IMAGE DAN NEGATIF ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PENGGUNAAN JASA EKSPEDISI JNE DI KOTA SEMARANG

Paulus Christian Banurea, Dinalestari Purbawati, Ngatno Ngatno

| Language: ID | DOI: 10.14710/jiab.2024.40108
Received: 7 Jul 2023; Published: 23 May 2024.
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99-108
PENGARUH GAYA HIDUP, BRAND IMAGE, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG DI SAMSUNG STORE PLAZA SIMPANG LIMA SEMARANG

Patricia Dinda Pradita, Andi Wijayanto, Saryadi Saryadi

| Language: ID | DOI: 10.14710/jiab.2024.40126
Received: 7 Jul 2023; Published: 23 May 2024.
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109-117
PENGARUH CELEBRITY ENDORSER DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK HAND AND BODY LOTION CITRA DI KOTA SEMARANG

Amelina Fatmahwati, Widayanto Widayanto, Andi Wijayanto

| Language: ID | DOI: 10.14710/jiab.2024.40174
Received: 11 Jul 2023; Published: 23 May 2024.
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118-127
PENGARUH HARGA, LOKASI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK MAYBELLINE (Studi Pada Konsumen Maybelline Paragon Mall Semarang)

Iwang Adhi Suryawan, Sudharto Prawata Hadi

| Language: ID | DOI: 10.14710/jiab.2024.40184
Received: 11 Jul 2023; Published: 23 May 2024.
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128-136
THE INFLUENCE OF BRAND AMBASSADOR TOWARDS PURCHASE DECISION THROUGH BRAND IMAGE AS THE MEDIATOR AT WHITELAB

Hanun Aisyah, Bulan Prabawani

| Language: EN | DOI: 10.14710/jiab.2024.40202
Received: 11 Jul 2023; Published: 23 May 2024.
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137-146
THE EFFECT OF SOCIAL MEDIA AND VIRAL MARKETING TOWARD PURCHASE DECISION AT SHOPEE

Inez Julieta Khasanah, Sudharto Prawata Hadi, Dinalestari Purbawati

| Language: EN | DOI: 10.14710/jiab.2024.40203
Received: 13 Jul 2023; Published: 23 May 2024.
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147-154
PENGARUH KOMPENSASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN (STUDI PADA HOTEL JS LUWANSA & CONVENTION CENTER)

Dianissa Septianingtyas, Hari Susanta Nugraha, Sudharto Prawata Hadi

| Language: ID | DOI: 10.14710/jiab.2024.40220
Received: 12 Jul 2023; Published: 23 May 2024.
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155-165
ANALISIS PERBEDAAN KINERJA PASAR SEBELUM DAN SESUDAH STOCK SPLIT PADA PERUSAHAAN SEKTOR BARANG KONSUMSI TERDAFTAR DI BURSA EFEK INDONESIA

Dyah ayu Woro Wirasti, Saryadi Saryadi, Dinalestari Purbawati

| Language: ID | DOI: 10.14710/jiab.2024.40225
Received: 12 Jul 2023; Published: 23 May 2024.
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166-173
PENGARUH E-SERVICE QUALITY DAN E-CUSTOMER SECURITY TERHADAP REPURCHASE INTENTION MELALUI E-CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING (Studi Pada Pengguna Situs Marketplace Bukalapak Di Jawa Tengah)

Muhammad Agil Muslim, Bulan Prabawani, Hari Susanta Nugraha

| Language: ID | DOI: 10.14710/jiab.2024.40409
Received: 25 Jul 2023; Published: 23 May 2024.
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174-185
PENGARUH KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP BRAND SWITCHING MELALUI KETIDAKPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING (STUDI PADA BRAND SWITCHING LAPTOP MEREK ASUS KE MEREK LAIN DI KOTA SEMARANG)

Zhurna Auliya Istiq Meidea, Reni Shinta Dewi, Bulan Prabawani

| Language: ID | DOI: 10.14710/jiab.2024.40567
Received: 5 Aug 2023; Published: 23 May 2024.
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186-198
PENGARUH DAYA TARIK WISATA TERHADAP MEMORABLE TOURISM EXPERIENCE DAN REVISIT INTENTION (Survey Pengunjung Wisata Hawai Waterpark Malang)

Any Urwatul Wusko, Silvi Nur Khoviyah

| Language: ID | DOI: 10.14710/jiab.2024.40599
Received: 9 Aug 2023; Published: 23 May 2024.
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199-207
PENGARUH DESTINATION IMAGE DAN CUSTOMER EXPERIENCE TERHADAP SATISFACTION DAN REVISIT INTENTION PADA TAMAN SAFARI INDONESIA II JATIM (SURVEI PADA PENGUNJUNG TAMAN SAFARI INDONESIA II JATIM)

Any Urwatul Wusko, Kholifatul Auliyah

| Language: ID | DOI: 10.14710/jiab.2024.40600
Received: 9 Aug 2023; Published: 23 May 2024.
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208-220
PENGARUH PEMASARAN LANGSUNG DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK BOTOL MINUM MEREK TUPPERWARE

Sumayyah Ashfa Ashfia, Apriatni Endang Prihatini, Ngatno Ngatno

| Language: ID | DOI: 10.14710/jiab.2024.40649
Received: 12 Aug 2023; Published: 23 May 2024.
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221-231
PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK SARIAYU MARTHA TILAAR PADA KONSUMEN DI KOTA SEMARANG

Shofi Amara Rizki, Hari Susanta Nugraha, Sudharto Prawata Hadi

| Language: ID | DOI: 10.14710/jiab.2024.40650
Received: 12 Aug 2023; Published: 23 May 2024.
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232-242