General information
Published: 2026-04-23
Total Articles:
(including Editorial)		 37
Total Authors: 95
Indonesia 50275 (52)
Yudharta University (8)
Indonesia (8)
Indonesia 50275. (2)
Indonesia. Kode Pos 50275 (3)
Telp : 024 – 7465407 (3)
Email : fisip[at]undip.ac.id (3)
Jawa Tengah 57168 (2)
Universitas Terbuka (1)
Universitas Diponegoro (5)
Indonesia 50275" (1)
Universitas Jember (6)
Universitas Terbuka Denpasar (1)
Jawa Tengah 50139 (6)
Issues list
Vol 15, No 1 (2026) Vol 14, No 4 (2025) Vol 14, No 3 (2025) Vol 14, No 2 (2025) Vol 14, No 1 (2025) Vol 13, No 4 (2024) Vol 13, No 3 (2024) Vol 13, No 2 (2024) Vol 13, No 1 (2024) Complete issues

Vol 15, No 1 (2026)

Table of Contents

Articles

IMPLEMENTATION OF THE BUSINESS MODEL CANVAS ON MOM N GO COOKIES

Rayhan Praditya Oktavianto, Hari Susanta Nugraha

| Language: EN | DOI: 10.14710/jiab.2026.47582
Received: 2 Oct 2024; Published: 23 Apr 2026.
 PDF
1-14
PENGARUH PROMOSI, KUALITAS PRODUK, DAN HARGA TERHADAP MINAT BELI PRODUK MOBIL LISTRIK MEREK TESLA (Studi Pada Masyarakat Semarang Yang Memiliki Minat Beli Terhadap Mobil Listrik Tesla)

Annisa Elvina Sari, Apriatni E Prihatini, Dinalestari Purbawati

| Language: EN | DOI: 10.14710/jiab.2026.47616
Received: 4 Oct 2024; Published: 23 Apr 2026.
 PDF
15-23
PERAN STRES KERJA DALAM MEMEDIASI PENGARUH WORK-LIFE BALANCE TERHADAP KINERJA KARYAWATI BANK NEGARA INDONESIA CABANG DR. CIPTO SEMARANG

Gregorius Arya Antyanta Wicaksana, Reni Shinta Dewi, Hari Susanta Nugraha

| Language: EN | DOI: 10.14710/jiab.2026.47617
Received: 4 Oct 2024; Published: 23 Apr 2026.
 PDF
24-34
EFFECT OF HERDING BIAS, OVERCONFIDENCE BIAS AND DISPOSITION BIAS IN INVESTMENT DECISIONS: A STUDY OF INDIVIDUAL INVESTORS IN THE SEMARANG CAPITAL MARKET COMMUNITY

Adam Ma’rifat Muslim, Andi Wijayanto, Dinalestari Purbawati

| Language: EN | DOI: 10.14710/jiab.2026.47638
Received: 8 Oct 2024; Published: 23 Apr 2026.
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35-43
PENGARUH CITRA DESTINASI DAN PERCEIVED VALUE TERHADAP LOYALITAS WISATAWAN MELALUI KEPUASAN WISATAWAN PADA LEMBAH PENDAWA DI KABUPATEN PASURUAN

Lailiyatul Hasanah, Ani Urwatul Wusko

| Language: EN | DOI: 10.14710/jiab.2026.47804
Received: 18 Oct 2024; Published: 23 Apr 2026.
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44-56
PENGARUH VIRTUAL TRY-ON TERHADAP ONLINE SHOPPING EXPERIENCE DAN KEPUTUSAN PEMBELIAN PRODUK LUXCRIME OFFICIAL SHOP DI SHOPEE

Alfiatul Izzah, Any Urwatul Wusko

| Language: EN | DOI: 10.14710/jiab.2026.47805
Received: 18 Oct 2024; Published: 23 Apr 2026.
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57-68
PENGARUH FEAR OF MISSING OUT (FOMO) TERHADAP IMPULSE BUYING BEHAVIOR DAN PURCHASE DECISION PRODUK AZARINE SUNSCREEN DI KOTA MALANG

Lutfiyah Mas'adah, Ani Urwatul Wusko

| Language: EN | DOI: 10.14710/jiab.2026.47806
Received: 18 Oct 2024; Published: 23 Apr 2026.
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69-80
PENGARUH LUXURY BRAND PERCEPTION DAN BRAND IMAGE TERHADAP WILLINGNESS TO PAY PREMIUM PRODUK SMARTPHONE MEREK IPHONE

Maulid Diana Sari, Any Urwatul Wusko

| Language: EN | DOI: 10.14710/jiab.2026.47807
Received: 18 Oct 2024; Published: 23 Apr 2026.
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81-89
PERAN PUBLIC RELATION DALAM MENANGANI KELUHAN PELANGGAN PADA PT PLN (PERSERO) UP3 JEMBER

Nur Muhammad Rizky, Yuslinda Dwi Handini, Ika Sisbintari

| Language: ID | DOI: 10.14710/jiab.2026.48017
Received: 4 Nov 2024; Published: 23 Apr 2026.
 PDF
90-100
PENGARUH PENGEMBANGAN PRODUK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PADA BATIK WIDJI KENDAL

Muhammad Hirzan Syafrizal, Hari Susanta Nugraha, Sari Listyorini

| Language: EN | DOI: 10.14710/jiab.2026.48098
Received: 20 Nov 2024; Published: 23 Apr 2026.
 PDF
101-108
PEMODELAN STRATEGIS GREEN-DIGITAL BANKING DALAM IMPLEMENTASI ESG UNTUK KINERJA KEBERLANJUTAN BANK PEMBANGUNAN DAERAH INDONESIA: STUDI EMPIRIS BERBASIS PLS-SEM

Muhammad Alfarizi

| Language: ID | DOI: 10.14710/jiab.2026.48150
Received: 25 Nov 2024; Published: 23 Apr 2026.
 PDF
109-139
PENGARUH KEPEMIMPINAN, REWARD, DAN PUNISHMENT TERHADAP KINERJA KARYAWAN (STUDI PADA PT. BANK MANDIRI PERSERO TBK KANTOR CABANG PEMBANTU SEMARANG PANDANARAN)

Mochammad Firza Anvialdi, Reni Shinta Dewi, Hari Susanta Nugraha

| Language: EN | DOI: 10.14710/jiab.2026.48168
Received: 26 Nov 2024; Published: 23 Apr 2026.
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140-149
PENGARUH LIVE COMMERCE DAN ONLINE CUSTOMER REVIEW TERHADAP IMPULSIVE BUYING PADA KONSUMEN PRODUK FASHION DI TOKOPEDIA

Nuning Ayu Saputri, Sari Listyorini

| Language: EN | DOI: 10.14710/jiab.2026.48205
Received: 28 Nov 2024; Published: 23 Apr 2026.
 PDF
150-158
PENGARUH PERCEIVED VALUE TERHADAP REPURCHASE INTENTION MELALUI CUSTOMER SATISFACTION SEBAGAI VARIABEL MEDIASI (STUDI PADA KONSUMEN GLAWFYSKIN DI SHOPEE)

Ivana Aurellia Adrinsa, Sari Listyorini, Andi Wijayanto

| Language: EN | DOI: 10.14710/jiab.2026.48208
Received: 29 Nov 2024; Published: 23 Apr 2026.
 PDF
159-169
PENGARUH USER INTERFACE DAN USER EXPERIENCE TERHADAP LOYALITAS NASABAH DALAM PRODUK EASY WADIAH BSI MOBILE BANKING

Nindia Kartika Irawati, Taufiq Wijaya

| Language: EN | DOI: 10.14710/jiab.2026.48361
Received: 5 Dec 2024; Published: 23 Apr 2026.
 PDF
170-185
PENGARUH FEAR OF MISSING OUT (FoMO), HEDONIC SHOPPING LIFESTYLE, DAN VIRAL MARKETING TERHADAP IMPULSE BUYING PADA FLASH SALE PRODUK FASHION LAZADA (STUDI PADA GENERASI Z PENGGUNA LAZADA INDONESIA)

Vanissa Nada Risalah, Sari Listyorini, Ngatno Ngatno

| Language: EN | DOI: 10.14710/jiab.2026.48421
Received: 8 Dec 2024; Published: 23 Apr 2026.
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186-195
PENGARUH SELF EFFICACY DAN WORK LIFE BALANCE TERHADAP KINERJA KARYAWAN PT PERTAMINA RETAIL (BRIGHT STORE JAKARTA)

Syukrina Kamilah, Reni Shinta Dewi, Sudharto Pratawa Hadi

| Language: ID | DOI: 10.14710/jiab.2026.48503
Received: 13 Dec 2024; Published: 23 Apr 2026.
 PDF
196-207
UJI KOMPARASI PREFERENSI BELANJA KONSUMEN DI BALI: STUDI PADA KONSUMEN YANG BERBELANJA DI PASAR TRADISIONAL DAN MALL

Ni Wayan Citra Wayan Citra Widiasih, Reni Shinta Dewi

| Language: EN | DOI: 10.14710/jiab.2026.48530
Received: 15 Dec 2024; Published: 23 Apr 2026.
 PDF
208-217
PENGARUH WEBSITE, CELEBRITY ENDORSEMENT DAN BRAND ATTACHMENT TERHADAP REPURCHASE INTENTION DENGAN E-WOM SEBAGAI VARIABEL INTERVENING (Studi Pada Pelanggan PT Rocket Motor Company Jakarta )

Rizki Oktavia Miralda, Andi Wijayanto, Naili Farida

| Language: EN | DOI: 10.14710/jiab.2026.48539
Received: 16 Dec 2024; Published: 23 Apr 2026.
 PDF
218-228
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PADA TOKO SERBA ADA BUDI JAYA DESA TANAH DATAR DI KALIMANTAN TIMUR

Lisah Lisah, Reni Shinta Dewi

| Language: EN | DOI: 10.14710/jiab.2026.48546
Received: 16 Dec 2024; Published: 23 Apr 2026.
 PDF
229-238
THE IMPACT OF FINANCIAL LITERACY AND HEDONISM LIFESTYLE TOWARD FINANCIAL MANAGEMENT (STUDY OF STUDENTS OF UNIVERSITAS DIPONEGORO)

Satwyan Prabu Dhira Dharmika, Bulan Prabawani

| Language: EN | DOI: 10.14710/jiab.2026.48600
Received: 19 Dec 2024; Published: 23 Apr 2026.
 PDF
239-254
PENGARUH WORD OF MOUTH, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN

Tjhang Tisya Via Ayuri, Andi Wijayanto, Apriatni Endang Prihatini

| Language: EN | DOI: 10.14710/jiab.2026.48619
Received: 20 Dec 2024; Published: 23 Apr 2026.
 PDF
255-264
PENGARUH REBRANDING PT PERTAMINA BINA MEDIKA IHC TERHADAP REVISIT INTENTION RUMAH SAKIT PUSAT PERTAMINA DENGAN BRAND AWARENESS SEBAGAI VARIABEL MEDIASI

Nadya Virginia Zen, Apriatni Endang Prihatini

| Language: EN | DOI: 10.14710/jiab.2026.48642
Received: 20 Dec 2024; Published: 23 Apr 2026.
 PDF
265-273
ANALISIS PERBANDINGAN KINRJA KEUANGAN BERDASARKAN DU PONT SYSTEM (STUDI KASUS PADA BANK BUMN DAN BANK SWASTA NASIONAL YANG TERDAFTAR DI BEI PERIODE 2020-2023)

Delia Nisa Nur Arofah, Ika Sisbintari, Hari Karyadi

| Language: EN | DOI: 10.14710/jiab.2026.48648
Received: 20 Dec 2024; Published: 23 Apr 2026.
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274-280
PENGARUH MOTIVASI KARYAWAN TERHADAP KINERJA KARYAWAN DI SEKTOR JASA PT. ANGKASA PURA SUPPORT

Indhira Yanthi, Reni Shinta Dewi

| Language: ID | DOI: 10.14710/jiab.2026.48656
Received: 21 Dec 2024; Published: 23 Apr 2026.
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281-292
EVALUASI KINERJA KEUANGAN PRE DAN POST AKUISISI (Studi Empiris pada PT Surya Citra Media Tbk Periode 2016-2023)

Sofiatus Zahroh, Zarah Puspitaningtyas, Hari Karyadi

| Language: EN | DOI: 10.14710/jiab.2026.48666
Received: 22 Dec 2024; Published: 23 Apr 2026.
 PDF
293-303
PENGARUH FIRM CHARACTERISTICS TERHADAP SUSTAINABILITY REPORT DISCOLUSRE DENGAN CORPORATE GOVERNANCE SEBAGAI VARIABEL MODERASI (Pada Perusahaan-Perusahaan Yang Ter-indeks LQ45 Selama Periode 2023)

Muhammad Adnan Irsyad Atmanagara, Sudharto P Hadi

| Language: EN | DOI: 10.14710/jiab.2026.48693
Received: 23 Dec 2024; Published: 23 Apr 2026.
 PDF
304-314
PENGARUH CITRA DESTINASI DAN DAYA TARIK TERHADAP REVISIT INTENTION

Bagas Rahmadani Santoso, Agung Budiatmo, Naili Farida

| Language: ID | DOI: 10.14710/jiab.2026.48735
Received: 24 Dec 2024; Published: 23 Apr 2026.
 PDF
315-323
PENGARUH KUALITAS PRODUK TERHADAP REPURCHASE INTENTION MELALUI CUSTOMER SATISFACTION PADA PRODUK SKINCARE KAHF PADA REMAJA KOTA SEMARANG

Risyad Kanif Saputra, Reni Shinta Dewi, Apriatni Endang Prihatini

| Language: EN | DOI: 10.14710/jiab.2026.48742
Received: 24 Dec 2024; Published: 23 Apr 2026.
 PDF
324-334
ANALISA PENGARUH RISIKO BISNIS, STRUKTUR ASET, DAN PROFITABILITAS TERHADAP STRUKTUR MODAL (Studi pada Perusahaan-Manufaktur Sub Sektor Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia Periode 2019-2023)

Andika Purnama Putra, Andi Wijayanto

| Language: ID | DOI: 10.14710/jiab.2026.48772
Received: 24 Dec 2024; Published: 23 Apr 2026.
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335-345
PENGARUH INFLUENCER MARKETING DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN MOISTURIZER SCARLETT WHITENING DI KOTA SEMARANG

Natasa Triani Perangin-angin, Widayanto Widayanto, Sudharto Prawata Hadi

| Language: EN | DOI: 10.14710/jiab.2026.48787
Received: 26 Dec 2024; Published: 23 Apr 2026.
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346-358
PENGARUH BUDAYA ORGANISASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN CV. PARADE APPAREL DAERAH ISTIMEWA YOGYAKARTA

Nasywa Kamila, Hari Susanta Nugraha, Reni Shinta Dewi

| Language: ID | DOI: 10.14710/jiab.2026.48808
Received: 27 Dec 2024; Published: 23 Apr 2026.
 PDF
359-367
PENGARUH GREEN MARKETING DAN ENVIRONMENTAL KNOWLEDGE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN THE BODY SHOP DI JAKARTA DENGAN BRAND IMAGE SEBAGAI VARIABEL MEDIASI DAN KETERSEDIAAN PRODUK PESAING SEBAGAI VARIABEL MODERASI

Kezia Bonita Silalahi, Bulan Prabawani, Ilham Ainuddin

| Language: EN | DOI: 10.14710/jiab.2026.48811
Received: 27 Dec 2024; Published: 23 Apr 2026.
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368-380
THE MEDIATING EFFECT OF QRIS ON THE RELATION BETWEEN DIGITAL MARKETING AND PRODUCT INNOVATION ON BUSINESS PERFORMANCE

Nabiila Mega Devina, Ngatno Ngatno, Hari Susanta Nugraha

| Language: EN | DOI: 10.14710/jiab.2026.48815
Received: 27 Dec 2024; Published: 23 Apr 2026.
 PDF
381-392
PENGARUH HEALTH CONSCIOUSNESS DAN PERCEIVED VALUE TERHADAP KEPUTUSAN PEMBELIAN MELALUI BRAND TRUST (STUDI PADA KONSUMEN HANASUI DI KOTA SEMARANG)

Anjani Zulfatun Ni'mah, Ngatno Ngatno, Sari Listyorini

| Language: EN | DOI: 10.14710/jiab.2026.48830
Received: 27 Dec 2024; Published: 23 Apr 2026.
 PDF
393-404
PENGARUH WEBSITE QUALITY DAN SHARED VALUE TERHADAP ONLINE REPURCHASE INTENTION MELALUI E-WOM SEBAGAI VARIABEL INTERVENING (Studi pada Konsumen Lazada Indonesia di Kota Semarang)

Zahra Anisa Shalihah, Naili Farida, Widayanto Widayanto

| Language: EN | DOI: 10.14710/jiab.2026.48831
Received: 27 Dec 2024; Published: 23 Apr 2026.
 PDF
405-417
PENGARUH MOTIVASI KERJA TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL MEDIASI (STUDI PADA PT MATAHARI DEPARTMENT STORE TBK MALL PARAGON SEMARANG)

Elvina Anindya Dewati, Hari Susanta Nugraha, Sari Listyorini

| Language: EN | DOI: 10.14710/jiab.2026.48841
Received: 27 Dec 2024; Published: 23 Apr 2026.
 PDF
418-429