General information
Published: 2025-12-21
Total Articles:
(including Editorial)		 27
Total Authors: 72
Departemen Administrasi Bisnis Universitas Diponegoro (3)
Indonesia 40559 (2)
Indonesia 50275 (22)
ADMINISTRASI BISNIS (1)
HUMANIORA DAN SENI (1)
UNIVERSITAS SAHID SURAKARTA (1)
Yudharta Pasuruan University (2)
Indonesia 50275. (11)
Indonesia (8)
Politeknik negeri ujung pandang (1)
Universitas Diponegoro. (3)
Jawa Tengah 50139 (9)
SEMARANG (3)
Universitas Islam Balitar (2)
Universitas Diponegoro (3)
Issues list
Vol 14, No 3 (2025) Vol 14, No 2 (2025) Vol 14, No 1 (2025) Vol 13, No 4 (2024) Vol 13, No 3 (2024) Vol 13, No 2 (2024) Vol 13, No 1 (2024) Vol 12, No 4 (2023) Vol 12, No 3 (2023) Complete issues

Vol 14, No 3 (2025)

Table of Contents

Articles

THE EFFECT OF FINANCIAL LITERACY AND FAMILY ENVIRONMENT ON STUDENT’S INVESTMENT PREFERENCE (Study on Diponegoro University Undergraduate Students)

Amalia Oktarisa, Dinalestari Purbawati, Andi Wijayanto

| Language: EN | DOI: 10.14710/jiab.2025.46486
Received: 12 Aug 2024; Published: 21 Dec 2025.
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936-946
THE INFLUENCE OF WEBSITE QUALITY ON CONSUMER LOYALTY WITH CONSUMER SATISFACTION AS AN INTERVENING VARIABLE IN E-COMMERCE LAZADA IN BANDUNG CITY

Fahira Nur Pratiwi, Mamun Sutisna

| Language: EN | DOI: 10.14710/jiab.2025.46493
Received: 13 Aug 2024; Published: 21 Dec 2025.
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947-957
PENGARUH VARIETY SEEKING DAN E-WOM TERHADAP BRAND SWITCHING PADA PENGGUNA SAMSUNG KE IPHONE (Studi Pada Generasi Z di Kota Semarang)

Anisa Labiybah, Andi Wijayanto, Apriatni Endang Prihatini

| Language: EN | DOI: 10.14710/jiab.2025.46509
Received: 14 Aug 2024; Published: 21 Dec 2025.
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958-969
PENGARUH DIFERENSIASI PRODUK, RATING CUSTOMER, DAN CONTENT MARKETING MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK ADEEVA GALLERY

Fisca Larasati

| Language: EN | DOI: 10.14710/jiab.2025.46500
Received: 13 Aug 2024; Published: 21 Dec 2025.
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970-984
PENGARUH HEDONIC SHOPPING MOTIVATION DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING DENGAN POSITIVE EMOTION SEBAGAI VARIABEL INTERVENING (STUDI PADA KONSUMEN MINISO DI DP MALL SEMARANG)

Muhammad Iffat Zul Husni, Reni Shinta Dewi, Sendhang Nurseto

| Language: ID | DOI: 10.14710/jiab.2025.46506
Received: 14 Aug 2024; Published: 21 Dec 2025.
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985-996
PENGARUH DAYA TARIK IKLAN DAN KREDIBILITAS CELEBRITY ENDORSER TERHADAP MINAT BELI SMARTPHONE MEREK VIVO PADA MAHASISWA UNIVERSITAS DIPONEGORO

Annisa Tri Oktaviani Raharjo, Saryadi Saryadi, Widayanto Widayanto

| Language: ID | DOI: 10.14710/jiab.2025.46521
Received: 15 Aug 2024; Published: 21 Dec 2025.
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997-1005
PENGARUH PERCEIVED USEFULNESS, PERCEIVED EASE OF USE DAN PERCEIVED RISK TERHADAP CONTINUE INTENTION TO USE MELALUI KEPUASAN PENGGUNA APLIKASI MOBILE BANKING BCA

Nur Faizatun Nufus Mashfiatul Kamalia, Amma Fazizah

| Language: EN | DOI: 10.14710/jiab.2025.46620
Received: 23 Aug 2024; Published: 21 Dec 2025.
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1006-1017
PENGARUH INOVASI PRODUK, INOVASI LAYANAN DAN ORIENTASI PASAR TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN MCDONALD’S DI KOTA SEMARANG)

Riyan Julianto, Widayanto Widayanto, Reni Shinta Dewi

| Language: EN | DOI: 10.14710/jiab.2025.46662
Received: 26 Aug 2024; Published: 21 Dec 2025.
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1018-1029
PENGARUH PELATIHAN KERJA DAN KOMPETENSI KARYAWAN TERHADAP KINERJA KARYAWAN FUNGSI PRODUCTION AND PROJECT PADA PT PERTAMINA HULU KALIMANTAN TIMUR

Shalma Amarta FPNA, Widayanto Widayanto, Sudharto Prawata Hadi

| Language: EN | DOI: 10.14710/jiab.2025.46665
Received: 26 Aug 2024; Published: 21 Dec 2025.
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1030-1039
PENGARUH SOCIAL MEDIA MARKETING DAN BRAND AWARENESS TERHADAP REPURCHASE INTENTION KONSUMEN KOSMETIK MAKE OVER DI INDONESIA

Shinta Hestuning, Sari Listyorini, Reni Shinta Dewi

| Language: EN | DOI: 10.14710/jiab.2025.46894
Received: 3 Sep 2024; Published: 21 Dec 2025.
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1040-1050
PENGARUH KEPERCAYAAN DAN KOMITMEN TERHADAP LOYALITAS NASABAH BANK BRI UNIT BARAKA

Sandra Sandra, Jayadi, Paramudia

| Language: EN | DOI: 10.14710/jiab.2025.46918
Received: 4 Sep 2024; Published: 21 Dec 2025.
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1051-1063
PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN APOTEK KIMIA FARMA DI KOTA SEMARANG

Muhammad Aqil Fahriza, Agung Budiatmo, Apriatni E Prihatini

| Language: EN | DOI: 10.14710/jiab.2025.47018
Received: 9 Sep 2024; Published: 21 Dec 2025.
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1064-1073
PENGARUH KEPERCAYAAN DAN KEMUDAHAN PENGGUNAAN APLIKASI TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA PENGGUNA E-COMMERCE SHOPEE DI KOTA SEMARANG)

Joshua Joshua, Agung Budiatmo, Ilham Ainuddin

| Language: EN | DOI: 10.14710/jiab.2025.47031
Received: 9 Sep 2024; Published: 21 Dec 2025.
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1074-1082
PENGARUH BUDAYA ORGANISASI DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN DI KEJAKSAAN TINGGI JAWA BARAT

Bachruddin Saleh Luterlean, Nita Indah Sitorus

| Language: ID | DOI: 10.14710/jiab.2025.47047
Received: 10 Sep 2024; Published: 21 Dec 2025.
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1083-1094
THE INFLUENCE OF SELF-SERVICE TECHNOLOGY (SST) AND SERVICE QUALITY TOWARDS REPURCHASE INTENTION THROUGH CUSTOMER SATISFACTION (Study on Mcdonald’s Consumer in Semarang)

Nabilah Kinasih, Naili Farida, Ngatno Ngatno

| Language: EN | DOI: 10.14710/jiab.2025.47059
Received: 11 Sep 2024; Published: 21 Dec 2025.
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1095-1108
THE INFLUENCE OF STRAY KIDS AS BRAND AMBASSADOR AND BRAND IMAGE ON INTENTION TO BUY ULTRA MILK

Siti Nurin Muniro, Lu'lu Ul Maknunah

| Language: EN | DOI: 10.14710/jiab.2025.47098
Received: 17 Sep 2024; Published: 21 Dec 2025.
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1109-1119
THE INFLUENCE OF STRAY KIDS AS BRAND AMBASSADOR AND KOREAN WAVE THROUGH BRAND IMAGE AS MEDIATING VARIABLE ON CONSUMERS’ PURCHASE DECISION OF ‘NACIFIC’ FRESH HERB SERUM IN JAKARTA

Aprilliani Desylvia Rahma Puteri, Ngatno Ngatno, Sudharto P Hadi

| Language: EN | DOI: 10.14710/jiab.2025.47106
Received: 19 Sep 2024; Published: 21 Dec 2025.
 PDF
1120-1129
PENGARUH CONTENT MARKETING DAN DISKON TERHADAP E-LOYALTY MELALUI E-SATISFACTION SEBAGAI VARIABEL MEDIASI (STUDI PADA KONSUMEN PENGGUNA JASA TRANSPORTASI ONLINE “GOJEK” DI KOTA SEMARANG)

Afina Zulafa Virgianti, Sari Listyorini, Andi Wijayanto

| Language: EN | DOI: 10.14710/jiab.2025.47127
Received: 19 Sep 2024; Published: 21 Dec 2025.
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1130-1139
PENGARUH CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP KEPUTUSAN PEMBELIAN SUSU BEAR BRAND DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING PADA KONSUMEN GENERASI Z DI KOTA SEMARANG

Harya Lintang Wangsadipa, Sudharto Prawata Hadi, Sendhang Nurseto

| Language: ID | DOI: 10.14710/jiab.2025.47137
Received: 20 Sep 2024; Published: 21 Dec 2025.
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1140-1150
PENGARUH KESADARAN LINGKUNGAN TERHADAP GREEN PURCHASE INTENTION MELALUI ATTITUDE TOWARDS GREEN PRODUCT SEBAGAI VARIABEL INTERVENING (STUDI PADA KONSUMEN AMDK AQUA LIFE DI KOTA SEMARANG)

Raysoul Fazilla, Sari Listyorini, Apriatni E Prihatini

| Language: ID | DOI: 10.14710/jiab.2025.47178
Received: 24 Sep 2024; Published: 21 Dec 2025.
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1151-1160
PENGARUH MOTIVASI DAN SELF-EFFICACY TERHADAP KINERJA KARYAWAN PT. CIPTA STRADA

Aldo Syakir Hakim, Sudharto P Hadi, Saryadi Saryadi

| Language: EN | DOI: 10.14710/jiab.2025.47180
Received: 23 Sep 2024; Published: 21 Dec 2025.
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1161-1171
PENGARUH E-SERVICE QUALITY DAN E-SECURITY TERHADAP E-LOYALTY MELALUI E-SATISFACTION (STUDI PADA MAHASISWA PERGURUAN TINGGI DI KOTA SEMARANG PENGUNA APLIKASI DANA)

Shafa Nur Fauziyah, Dinalestari Purbawati, Naili Farida

| Language: EN | DOI: 10.14710/jiab.2025.47193
Received: 24 Sep 2024; Published: 21 Dec 2025.
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1172-1183
PENGARUH ELECTRONIC WORD OF MOUTH DAN ELECTRONIC SERVICE QUALITY TERHADAP REPURCHASE INTENTION MELALUI BRAND IMAGE SEBAGAI VARIABEL MEDIASI (STUDI PADA KONSUMEN TRAVELOKA INDONESIA)

Siti Shania Wijiyanti, Reni Shinta Dewi, Naili Farida

| Language: ID | DOI: 10.14710/jiab.2025.47219
Received: 25 Sep 2024; Published: 21 Dec 2025.
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1184-1195
PENGARUH KREDIBILITAS INFLUENCER DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN PRODUK MUSTIKA RATU PADA MAHASISWA UNIVERSITAS DIPONEGORO

Berliana Zahra Aurelia, Saryadi Saryadi, Sudharto Prawoto Hadi

| Language: ID | DOI: 10.14710/jiab.2025.47222
Received: 25 Sep 2024; Published: 21 Dec 2025.
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1196-1205
PENGARUH PENERAPAN OMNICHANNEL MARKETING DAN CUSTOMER EXPERIENCE TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING (Studi pada Pengguna Telkomsel Prabayar di DKI Jakarta)

Asha Salsabila Asri, Bulan Prabawani, Naili Farida

| Language: EN | DOI: 10.14710/jiab.2025.47234
Received: 25 Sep 2024; Published: 21 Dec 2025.
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1206-1218
THE INFLUENCE OF CASH TURNOVER AND INVENTORY TURNOVER ON PROFITABILITY WITH COMPANY SIZE AS A MODERATING VARIABLE

Agus Prayitno, Ngatno Ngatno, Andi Wijayanto

| Language: ID | DOI: 10.14710/jiab.2025.47236
Received: 26 Sep 2024; Published: 21 Dec 2025.
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1219-1228
PENGARUH KUALITAS LAYANAN TERHADAP E-LOYALTY PENGGUNA LAYANAN APLIKASI FINTECH MELALUI KEPUASAN PENGGUNA SEBAGAI VARIABEL INTERVENING (STUDI PADA GENERASI Z PENGGUNA APLIKASI FINTECH FLIP DI JAKARTA).

Najla Indira Hajida, Bulan Prabawani

| Language: EN | DOI: 10.14710/jiab.2025.47239
Received: 26 Sep 2024; Published: 21 Dec 2025.
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1229-1239