Vol 14, No 4 (2025)

General information

Published:	2025-12-30
Total Articles: (including Editorial)	20
Total Authors:	56

Total authors' affiliations (7)

	Indonesia 50275	(27)
	Jawa Timur 68121	(3)
	Indonesia 50275".	(3)
	Jawa Tengah 50275	(2)
	Indonesia	(15)
	Department of Business Administration Universitas Diponegoro	(3)
	Departemen Administrasi Bisnis Universitas Diponegoro Semarang	(3)

Issues list

Vol 14, No 4 (2025) Vol 14, No 3 (2025) Vol 14, No 2 (2025) Vol 14, No 1 (2025) Vol 13, No 4 (2024) Vol 13, No 3 (2024) Vol 13, No 2 (2024) Vol 13, No 1 (2024) Vol 12, No 4 (2023) Complete issues

Vol 14, No 4 (2025)

Articles

	PENGARUH HARGA DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PENGGUNAAN JASA BIMBINGAN BELAJAR O’ZONE EDUCATION CIREBON Rajendra Diaz Athallah \| Language: ID \| DOI: 10.14710/jiab.2025.42475 Received: 29 Dec 2023; Published: 30 Dec 2025.	PDF 1240-1252
	PENGARUH BRAND IMAGE DAN PERCEIVED VALUE TERHADAP KEPUTUSAN PENGGUNAAN JASA PADA JNE EXPRESS DI KABUPATEN JEMBER Muhammad Rosidi, Yuslinda Dwi Handini, Suhartono Suhartono \| Language: ID \| DOI: 10.14710/jiab.2025.46329 Received: 29 Jul 2024; Published: 30 Dec 2025.	PDF 1253-1263
	PENGARUH MEDIA SOSIAL INSTAGRAM DAN BUNDLING TERHADAP MINAT BELI ULANG PRODUK KECANTIKAN SOMETHINC PADA GENERASI Z Brigitta Vania Andhani, Sari Listyorini, Apriatni E Prihatini \| Language: ID \| DOI: 10.14710/jiab.2025.47300 Received: 27 Sep 2024; Published: 30 Dec 2025.	PDF 1264-1273
	THE EFFECT OF SERVICE QUALITY AND BRAND IMAGE ON CUSTOMER SATISFACTION AT AHASS NAGA SAKTI SEMARANG Muhamad Raihan Panji Raharjo, Agung Budiatmo \| Language: EN \| DOI: 10.14710/jiab.2025.47303 Received: 27 Sep 2024; Published: 30 Dec 2025.	PDF 1274-1283
	PENGARUH PENERAPAN GREEN PRODUCT DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN EIGER DI KOTA PANGKALAN BUN Dean Agusta, Sudharto P Hadi, Sendhang Nurseto \| Language: ID \| DOI: 10.14710/jiab.2025.47305 Received: 27 Sep 2024; Published: 30 Dec 2025.	PDF 1284-1293
	THE EFFECT OF E-TRUST AND PERCEIVED VALUE TOWARD REPURCHASE INTENTION ALFAGIFT APPLICATION USERS IN SEMARANG CITY Irhan Satria, Ngatno Ngatno \| Language: EN \| DOI: 10.14710/jiab.2025.47307 Received: 27 Sep 2024; Published: 30 Dec 2025.	PDF 1294-1302
	PENGARUH REKRUTMEN, SELEKSI DAN PENEMPATAN TERHADAP KINERJA KARYAWAN PT KERETA API INDONESIA KANTOR PUSAT, BANDUNG, JAWA BARAT Reynalief Primawisesa, Hari Susanta Nugraha, Ilham Ainuddin \| Language: ID \| DOI: 10.14710/jiab.2025.47314 Received: 27 Sep 2024; Published: 30 Dec 2025.	PDF 1303-1313
	PENGARUH PRODUCT UNIQUENESS DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Uniqueness Konsumen di Difabel Zone Indonesia) Sekar Pitutur Arum Jati, Bulan Prabawani, Widayanto Widayanto \| Language: ID \| DOI: 10.14710/jiab.2025.47317 Received: 28 Sep 2024; Published: 30 Dec 2025.	PDF 1314-1323
	PENGARUH ENDORSEMENT DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN MELALUI BRAND IMAGE SEBAGAI VARIABEL INTERVENING (Studi Pada Konsumen Ogos Indonesia di Kota Semarang) Putri Yunitasari, Ngatno Ngatno, Widayanto Widayanto \| Language: EN \| DOI: 10.14710/jiab.2025.47345 Received: 30 Sep 2024; Published: 30 Dec 2025.	Untitled PDF Untitled 1324-1335
	PENGARUH BRAND IMAGE DAN SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN PADA PELANGGAN HERO COFFEE SEMARANG Alicia Victoria Salsabilla, Sudharto P Hadi, Ilham Ainuddin \| Language: EN \| DOI: 10.14710/jiab.2025.47362 Received: 30 Sep 2024; Published: 30 Dec 2025.	PDF 1336-1345
	PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI PADA RUMAH MAKAN TAMAN INDAH SOLO) Radityo Narendra Dewanto, Hari Susanta Nugraha, Saryadi Saryadi \| Language: ID \| DOI: 10.14710/jiab.2025.47365 Received: 30 Sep 2024; Published: 30 Dec 2025.	PDF 1346-1358
	PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK DAIHATSU XENIA (STUDI PADA PT. KARYA ZIRANG UTAMA DAIHATSU SEMARANG) Benediktus Hendri Adisaputro, Agung Budiatmo, Hari Susanta Nugraha \| Language: EN \| DOI: 10.14710/jiab.2025.47370 Received: 30 Sep 2024; Published: 30 Dec 2025.	PDF 1359-1369
	PENGARUH USER EXPERIENCE DAN USER INTERFACE TERHADAP REPURCHASE INTENTION DENGAN E-SATISFACTION SEBAGAI VARIABEL INTERVENING PADA E-COMMERCE TOKOPEDIA Rizal Muhammad, Sari Listyorini, Naili Farida \| Language: ID \| DOI: 10.14710/jiab.2025.47382 Received: 30 Sep 2024; Published: 30 Dec 2025.	PDF 1370-1381
	THE INFLUENCE OF QUALITY PRODUCT AND PRICE ON PURCHASE DECISION ON LINGKAR COFFEE Farah Amalia, Bulan Prabawani, Dinalestari Purbawati \| Language: EN \| DOI: 10.14710/jiab.2025.47392 Received: 30 Sep 2024; Published: 30 Dec 2025.	PDF 1382-1390
	PENGARUH BEBAN KERJA DAN PENGAWASAN TERHADAP KINERJA KARYAWAN BAGIAN PRODUKSI PT PRIMAYUDHA MANDIRIJAYA (STUDI PADA BAGIAN SPINNING) Devi Agustina Widyastuti, Hari Susanta Nugraha, Reni Shinta Dewi \| Language: ID \| DOI: 10.14710/jiab.2025.47393 Received: 30 Sep 2024; Published: 30 Dec 2025.	PDF 1391-1400
	PENGARUH TALENT MANAGEMENT DAN KNOWLEDGE SHARING TERHADAP KINERJA KARYAWAN DENGAN EMPLOYEE ENGAGEMENT SEBAGAI VARIABEL MEDIASI Isna Ziadatun Nikmah, Hari Susanta Nugraha, Reni Shinta Dewi \| Language: ID \| DOI: 10.14710/jiab.2025.47397 Received: 30 Sep 2024; Published: 30 Dec 2025.	PDF 1401-1410
	PENGARUH WORK-LIFE BALANCE TERHADAP TURNOVER INTENTION DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING (STUDI PADA KARYAWAN SHIFT SINAR JAYA HOUSEWARE TEGAL) Yuli Evatun Khasanah, Hari Susanta Nugraha, Reni Shinta Dewi \| Language: ID \| DOI: 10.14710/jiab.2025.47399 Received: 30 Sep 2024; Published: 30 Dec 2025.	PDF 1411-1420
	THE INFLUENCE OF CELEBRITY ENDORSEMENT AND ELECTRONIC WORD OF MOUTH WITH BRAND IMAGE AS INTERVENING VARIABLE ON CONSUMERS’ PURCHASE INTENTION OF AZARINE SUNSCREEN IN SEMARANG Shabrina Hulwani, Sudharto P Hadi, Andi Wijayanto \| Language: EN \| DOI: 10.14710/jiab.2025.47409 Received: 30 Sep 2024; Published: 30 Dec 2025.	PDF 1421-1431
	PENGARUH VISUAL MERCHANDISING DAN STORE ATMOSPHERE TERHADAP IMPULSIVE BUYING KONSUMEN KKV DP MALL SEMARANG Aninda Cahya Fatihah, Bulan Prabawani, Apriatni E Prihatini \| Language: EN \| DOI: 10.14710/jiab.2025.47413 Received: 30 Sep 2024; Published: 30 Dec 2025.	PDF 1432-1441
	PENGARUH COUNTRY OF ORIGIN DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PRODUK SERUM SOMETHINC PADA MAHASISWA UNIVERSITAS DIPONEGORO Apriatni Endang Prihatini, Sudharto Prawata Hadi, Yesserine Girlen Dashinta \| Language: ID \| DOI: 10.14710/jiab.2025.47494 Received: 1 Oct 2024; Published: 30 Dec 2025.	PDF 1442-1450

Vol 14, No 4 (2025)

Table of Contents

Articles