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HUBUNGAN KEBIASAAN MENONTON MUKBANG, PENGETAHUAN GIZI DAN TINGKAT STRES DENGAN PERUBAHAN PERILAKU MAKAN NEGATIF PADA PENGGEMAR MUKBANG DI MEDIA SOSIAL INSTAGRAM

1Program Studi S1 Gizi, Fakultas Ilmu-Ilmu Kesehatan, Universitas Esa Unggul, Indonesia

2Program Studi Pendidikan Profesi Dietisien, Fakultas Ilmu-Ilmu Kesehatan, Universitas Esa Unggul, Indonesia

Received: 17 Oct 2020; Published: 30 Jun 2021.

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Abstract

Background: Nowadays, Mukbang video is very popular on social media, especially Instagram, also known as an eating show which is a host doing a consumes various quantities of food. Teenager has an impressionable characteristic which can affect a person to imitate “negative-eating” behaviour, such as the food-vloggers did on the Mukbang video. In general, it is because the foods on the Mukbang video do not give an attention to the ingredients itself/it tends to be higher on calories, fat, and cholesterol. In case, this “negative-eating” behavior which is eating food with large portion and not balanced diet was imitated by a large part of society, then it can generate many nutrient problems that can affect to the health.

Objectives: To know the relation between the behaviour of watching Mukbang, the nutrient knowledge, and the stress level with the changing of eating behaviour of Mukbang enthusiast on social media, Instagram.

Methods: This research design was Cross Sectional with 125 respondents. All of the data were taken using Google Form with limited time for 10 minutes. Statistical data analysis used Chi-Square test

Results: There is a significant relationship between the behaviour of watching Mukbang with the changing of negative eating behaviour (p-value = 0.003), there is a significant relationship between the nutrient knowledge with the changing of negative eating behaviour (p-value = 0.009), there is a significant relationship between the stress level with the changing of eating behaviour of Mukbang enthusiast on Instagram (p-value = 0.034).

Conclusion: There is a significant relationship between the behaviour of watching Mukbang, the nutrient knowledge, and the stress level with the changing of eating behaviour of Mukbang enthusiast on Instagram. There needs to be a balance in the behaviour of watching Mukbang, the nutrient knowledge, and the stress level, in order there is no change in “negative-eating” behavior

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Keywords: Mukbang; Negative eating behaviour; Instagram; Social-Media
Funding: Program Studi S1 Gizi, FIKES, Universitas Esa Unggul dengan dukungan fasilitator: Dudung Angkasa, SGz., M.Gizi, RD; Khairizka Citra Palupi,

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