Industri Konveksi Kaos Sablon di Desa Mutih Wetan Kecamatan Wedung Kabupaten Demak: Suatu Hasil Pengembangan Industri Kreatif

Abstract

This article focuses on the development of the creative industry of screen printing t-shirt convection in Mutih Wetan Village, Wedung District, Demak Regency. This research uses historical methods that include discussions from the background of the emergence of creative industries in Indonesia and spread to various regions, one of which is in Demak Regency, to the application and results of the development of creative industries in Mutih Wetan Village. Mutih Wetan Village is one of the areas included in the government program, namely the development of the creative industry, especially the fashion creative industry subsector because there are many tailoring industries in that area. The Demak Regency Government strives to develop the creative industry through regulations and policies, support creative industry business actors, and develop strategies for developing the creative industry. The results of developing the creative industry of screen printing t-shirt convection in Mutih Wetan Village can be successful, as seen from the development of Human Resources, which includes labor recruitment and competency development. Production development includes the development of raw materials, equipment, and t-shirt models and marketing development, including marketing and promotion systems.

Keywords: Creative Industry, Convection Industry, Screen Printing t-shirts, Wedung, Mutih Wetan.