skip to main content

PEMASARAN SOSIAL POSYANDU LANSIA (Studi Kualitatif Wilayah Kerja Puskesmas Pudakpayung Kota Semarang)

*Khusnia Widowati  -  , Indonesia
Priyadi Nugraha Prabamukti  -  , Indonesia
Besar Tirto Husodo  -  , Indonesia
Published: 2 Jan 2019.

Citation Format:
Abstract

Elderly Posyandu (Pos Pelayanan Terpadu) is a community-based health service to serve the elderly, whose process of formation and implementation is carried out by the community across the government and non-government sectors by focusing on promotive and preventive efforts. Elderly Posyandu at the working area of Pudakpayung Public Health Center had the lowest average number of visits in Semarang City, namely 16.8% indicating that there were still many elderly people who had not utilized Posyandu. The purpose of this study was to determine the 7P social marketing analysis needed by the elderly in the Pudakpayung Health Center area. This study uses a qualitative method. The research subjects were 11 Posyandu participants as the main informants and 4 triangulation informants, 2 cadres and 2 health center’s officers. The research subjects were obtained by purposive sampling method. The results of the study showed that based on 7P social marketing analysis, In the Product, packaging of the activities were considered less attractive and not all Posyandu has a scheduled physical activity. In Price variable, there are no significant obstacles in terms of costs, time, or physical discomfort. In the Place, location and duration of the Posyandu implementation is suit with the needs of the elderly. In Promotion, promotion through citizen meetings is the most effective strategy for the elderly to remember the Posyandu schedule. In the Process, there has been a good interaction between cadres and the elderly. In People, the quantity of cadres is considered sufficient but not all play an active role, while the quality of cadres is considered to be less evenly distributed because not all cadres receive training from the Health center. In Physical Evidence, all informants need a complete health services and supporting facilities  to increase the visits of elderly Posyandu.

Fulltext View|Download
Keywords: Social Marketing, Posyandu, Elderly People

Article Metrics:

Article Info
Section: Promosi Kesehatan dan Ilmu Perilaku
Recent articles
ANALISIS PELAKSANAAN PROGRAM IMUNISASI DPT- HB- HIB PENTAVALEN BOOSTER PADA BADUTA DI PUSKESMAS KOTA SEMARANG (Studi Kasus pada Puskesmas Halmahera) ANALISIS PELAKSANAAN PROGRAM KESELAMATAN PASIEN DI UNIT RAWAT INAP RS WAVA HUSADA KABUPATEN MALANG HUBUNGAN BEBERAPA FAKTOR DALAM PARTISIPASI PRIA PADA VASEKTOMI DI KECAMATAN GETASAN KABUPATEN SEMARANG JAWA TENGAH 2018 HUBUNGAN HIGIENE SANITASI DENGAN KUALITAS MIKROBOLOGIS PADA MINUMAN ES THAI TEA DI KECAMATAN TEMBALANG FAKTOR-FAKTOR YANG MEMPENGARUHI KUALITAS MIKROBIOLOGIS JAJANAN BATAGOR DI KECAMATAN TEMBALANG ANEMIA DAN KEK PADA IBU HAMIL SEBAGAI FAKTOR RISIKO KEJADIAN BAYI BERAT LAHIR RENDAH (BBLR) (Studi di Wilayah Kerja Puskesmas Juwana Kabupaten Pati) FAKTOR-FAKTOR YANG BERHUBUNGAN DENGAN STATUS GIZI BAYI USIA 0-6 BULAN (STUDI KASUS DI WILAYAH KERJA PUSKESMAS GEBANG, KECAMATAN GEBANG, KABUPATEN PURWOREJO) FAKTOR-FAKTOR YANG BERHUBUNGAN DENGAN KELELAHAN PADA PEKERJA BURUH ANGKUT DI PASAR BALAI TANGAH KECAMATAN LINTAU BUO UTARA, SUMATERA BARAT FAKTOR – FAKTOR YANG BERHUBUNGAN DENGAN DEFENSIVE DRIVING PADA PENGEMUDI BUS RAPID TRANSIT (BRT) TRANS SEMARANG KORIDOR II, III, DAN VI HUBUNGAN DESINFEKSI SINAR ULTRAVIOLET (UV) DENGAN KUALITAS BAKTERIOLOGIS AIR MINUM PADA DEPOT AIR MINUM ISI ULANG (DAMIU) (Studi di Kecamatan Pontianak Selatan Kota Pontianak) FAKTOR-FAKTOR YANG BERHUBUNGAN DENGAN PERILAKU PASIEN TB MDR DALAM PENCEGAHAN PENULARAN TB MDR DI WILAYAH KERJA PUSKESMAS KOTA SEMARANG FAKTOR-FAKTOR YANG BERHUBUNGAN DENGAN PRAKTIK PEMANFAATAN PELAYANAN KESEHATAN PEDULI REMAJA (PKPR) OLEH REMAJADI WILAYAH KERJA PUSKESMAS BANDARHARJO KOTA SEMARANG BEBERAPA FAKTOR YANG BERPENGARUH TERHADAP PERILAKU KERJA AMAN (SAFETY BEHAVIOR) PETANI TEMBAKAU DI KABUPATEN TEMANGGUNG More recent articles

Last update:

No citation recorded.

Last update:

No citation recorded.