3. UPAYA AMERIKA SERIKAT DALAM MENANGANI COUNTERFEIT GOODS DARI CHINA TAHUN 2011-2014

Abstract

In the era of globalization, trade liberalization characterized by problems of counterfeit
goods. Definition of counterfeiting according to the International Trademark Association is
a practice of manufacturing goods which are low in quality, and sold under a famous brand,
without having a license, and without supervision of a brand and patent owner of the goods.
Counterfeit goods activity is not only on the production process, but also on the stage of
distribution, and import-export process. Counterfeiting is closely related to IPR theft and
became a global problem. Therefore, the United States as the country with the biggest IPRbased
industries in the world, it is necessary to eradicate the source of counterfeit goods
from China. This study was conducted to measure the effectiveness of the efforts made by
the United States, so it can be a guide to the establishment of policies and strategies for
achieve the desired results. In this research, the authors encountered several limitations
related to operating results, the result of criminal cases, as well as the lack of
understanding of U.S. citizen related to counterfeit goods. This type of research is
qualitative descriptive study, in which the analysis is done by collecting data through
library research by using books, journals, government documents, and other written
sources. Comprehension of this research was formed by theory of neo-realism and theory
of effectiveness by William N. Dunn. Thus it is capable to explain the limitations of the
results that have been done by the United States.