Implementasi Sistem Pendaftaran Pengajuan Pinjaman Dana dan Simulasi Kredit Nasabah dengan Penerapan CRM (Customer Relationship Management) pada PT NSC Finance

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PT. Nusa Surya Ciptadana (NSC) Finance is a company that provides financing facilities such as financing for motor vehicle ownership, multi-purpose motorbikes and cars. Currently the business processes running in the implementation of registration and credit simulation at PT. NSC Finance is still carried out conventionally where prospective customers must come directly to the office during working hours. This method requires prospective or existing customers to spend more time and money. Another problem also occurs on the surveyor's part in the process of serving customer data and collateral in the field, where the process of checking customer data cannot be done at that time, because customer data can only be seen on admin computer in the office. This research aims to design and build a loan application registration system and customer credit simulation by implementing CRM (Customer Relationship Management) at PT. NSC Finance. The system development method used is the Extreme Programming (XP) model. The stages in system development start from planning, namely analyzing system requirements, then design, namely creating a system design using UML (Unified Modeling Language) and creating an interface design, the next stage is coding, namely creating program code according to the interface design. The programming language uses PHP and MySQL as databases. The final stage is testing the system that has been developed using ISO 25010 with six main characteristics, namely functional suitability, reliability, performance efficiency, usability, maintainability and portability. The results of this research are that the system designed and built can be used by customers to register loan applications and find out credit simulations without having to come directly to the PT office. NSC Finance. Surveyors can also check customer data independently. The existence of this system makes it easier to register and simulate credit as well as checking customer data. The ISO 25010 test results are based on six ISO 25010 variables, namely Functional Suitability, Reliability, Performance Efficiency, Usability, Maintainability and Portability using Likert Scale calculations, obtaining a result of 87.94%.