KONTEK DAN REFERENSI WACANA IKLAN AJINOMOTO VERSI BAHASA JEPANG

Abstract

This research is dealing about discourse context and reference. This research
describe the discourse context and reference in Advertisement. From context we
know about setting, participant, norms, genre, key, message, ends, and instrument.
for analysis of reference of this advertisement was found that personal pronoun 1
is (watashi) 4, (anata) 5, (atashi) 1, (ore) 2, (kimi) 1, (kare) 1, and for the
personal pronoun 3 found (watashitachi) just 1. Next for demonstrative pronoun
analysis, found first, (are) 1, (sore) 2, (kore) 3, (sonna) 2, (konna) 2, (soko) 1,
(kono) 1, koitsu (2). In the analysis of this advertising is not found comparative
pronouns in advertisement.