ANALISIS KONTRASTIF UNSUR GRAMATIKAL IKLAN MOBIL DI JEPANG DAN IKLAN MOBIL DI INDONESIA PADA MEDIA TELEVISI

Abstract

The author chooses this title because both of the car advertisement either
Indonesia or Japan version are equally a product of Toyota, but have different way
in delivery. The writer wants to know the message contained in the advertisement
of Japan and Indonesia versions.
The methods that used in this thesis are descriptive and contrastive. First, the
writer collected the data from youtube to listen the advertisement conversation and
then record the text. The writer uses contrastive analysis to analyze Indonesia and
Japan advertisement. After that the writer comes into the presentation of results.
The grammatical elements contained in Japan and Indonesia advertisement are the
same which both of them have the reference, substitution, ellipsis, and conjunction.
Both of the advertisement have different message, the message of Japan
advertisement is the Japanese people should drive a car again of course using
Toyota product. Meanwhile, the Indonesia advertisement shows how great and
comfort using car from Toyota product.