Fakultas Psikologi, Universitas Diponegoro, Indonesia
BibTex Citation Data :
@article{EMPATI7400, author = {Ediwan Fahmadi and Prasetyo Widodo and Nofiar Putra}, title = {RELATIONSHIP BETWEEN GUILD CONFORMITY AND LOYALTY OF MASSIVELY MULTIPLAYER ONLINE ROLE-PLAYING GAME (MMORPG) GAMERS}, journal = {Jurnal EMPATI}, volume = {2}, number = {4}, year = {2013}, keywords = {Conformity, loyalty, MMORPG gamers}, abstract = { This study aimed to determine the relationship between guild conformity and loyalty of MMORPG (Massively Multiplayer Online Role-Playing Games) gamers in Semarang . Subjects in this study were selected purposively, ie 15-30 year-old gamers, play MMORPG, join in a guild, located in Semarang, and willing to participate in this study. Data collected in this study using a Likert scale form compiled by researchers, namely gamer loyalty scale consists of 21 items (reliability coefficient = 0.918) and the guild conformity scale consisting of 16 items ( reliability coefficient = 0.863). Analysis of data using the correlation test of Karl Pearson Product Moment to determine the relationship between guild conformity and loyalty of MMORPG gamers. The results showed a significance value of 0.908 (p> 0.005), which suggests that the relationship between the two variables is not significant. Therefore, there was no significant relationship between guild conformity and loyalty of MMORPG gamers. }, issn = {2829-1859}, pages = {144--153} doi = {10.14710/empati.2013.7400}, url = {https://ejournal3.undip.ac.id/index.php/empati/article/view/7400} }
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This study aimed to determine the relationship between guild conformity and loyalty of MMORPG (Massively Multiplayer Online Role-Playing Games) gamers in Semarang.
Subjects in this study were selected purposively, ie 15-30 year-old gamers, play MMORPG, join in a guild, located in Semarang, and willing to participate in this study. Data collected in this study using a Likert scale form compiled by researchers, namely gamer loyalty scale consists of 21 items (reliability coefficient = 0.918) and the guild conformity scale consisting of 16 items (reliability coefficient = 0.863).
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