DOI: https://doi.org/10.14710/empati.2013.7400

RELATIONSHIP BETWEEN GUILD CONFORMITY AND LOYALTY OF MASSIVELY MULTIPLAYER ONLINE ROLE-PLAYING GAME (MMORPG) GAMERS

Fakultas Psikologi, Universitas Diponegoro, Indonesia

Published: 16 Oct 2013.

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Abstract

This study aimed to determine the relationship between guild conformity and loyalty of MMORPG (Massively Multiplayer Online Role-Playing Games) gamers in Semarang.

Subjects in this study were selected purposively, ie 15-30 year-old gamers, play MMORPG, join in a guild, located in Semarang, and willing to participate in this study. Data collected in this study using a Likert scale form compiled by researchers, namely gamer loyalty scale consists of 21 items (reliability coefficient = 0.918) and the guild conformity scale consisting of 16 items (reliability coefficient = 0.863).

Analysis of data using the correlation test of Karl Pearson Product Moment to determine the relationship between guild conformity and loyalty of MMORPG gamers. The results showed a significance value of 0.908 (p> 0.005), which suggests that the relationship between the two variables is not significant. Therefore, there was no significant relationship between guild conformity and loyalty of MMORPG gamers.
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Keywords: Conformity, loyalty, MMORPG gamers

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