ANALISIS PENGARUH SERVICE QUALITY TERHADAP REPURCHASE INTENTION DENGAN CORPORATE IMAGE DAN PRODUCT INVOLVEMENT SEBAGAI VARIABEL INTERVENING (Studi pada Konsumen Larissa Aesthetic Center Cabang Semarang)

Abstract

BSTRACT
This research begins with developing a research framework or model between Service
Quality, Corporate Image,Product Involvement, and Repurchase Intention. Furthermore, data
were obtained from 100 respondents by distributing questionnaires through social media and
consisting of open and closed questions. Respondents are consumers of the Larissa Aesthetic
CenterSemarang branch who have purchased products, treatments, and/or consultations at least 2
times. Then, the data obtained were analyzed quantitatively and structurally using the Structural
Equaition Modeling (SEM) method using the Analysis Moment of Structural (AMOS) version 23
program.
In this study, it was found that Service Quality has a significant positive effect on corporate
image, corporate image has asignificant positive relationship with product involvement, and
product involvement has a significant positive relationship on repurchase intention. However, from
the results of this study it was also found that corporate image had insignificant results on
repurchase intentions. It is hoped that the managerial implicationsof this research can be used as
suggestions for improvement for the Larissa Aesthetic Center.