BibTex Citation Data :
@article{DJM33962, author = {Dewana Nur A and I Made Bayu Dirgantara}, title = {BRAND PERSONALITY, SELF CONGRUENCE, PERCEIVED QUALITY, PERCEIVED PRICE DAN PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN SEPATU VANS DI SEMARANG}, journal = {Diponegoro Journal of Management}, volume = {11}, number = {2}, year = {2022}, keywords = {Keywords: brand personality, self congruence, perceived price, perceived quality, purchasing decisions}, abstract = { ABSTRACT Vans, Inc. is one of the most popular sneaker manufacturers from the United States in Indonesia. Vans in their home country are mostly used b y skateboarders with all the characteristics, personalities, and lifestyles but i n the other side , in Indonesia, people with very different characteristics, personalities, and lifestyles become users of VANS shoes. This phenomenon is the basis for this res earch. Th e purpose of this study is to find out what actually influences the decision to buy Vans shoes in Indonesia. Through brand personality, self congruence, perceived price, or perceived quality. This study uses quantitative methods and purposive samp ling of respondents. Respondents in this study were users of Vans shoes in the city of Semarang. The research data was obtained from 107 respondents through the distribution of online questionnaires. The data analysis technique used is regression analysis with SPSS 17 analysis tool. The results of this study indicate that there is a significant positi ve effect between brand personality, self congruence, perceived price, perceived quality on the decision to buy Vans shoes in Indonesia. }, issn = {2337-3792}, url = {https://ejournal3.undip.ac.id/index.php/djom/article/view/33962} }
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