BibTex Citation Data :
@article{DJM33813, author = {Mochammad Fahmi Arsyan and Mahfudz Mahfudz}, title = {PENGARUH PROMOSI, KUALITAS PELAYANAN, DAN KEPERCAYAAN TERHADAP LOYALITAS MEREK DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi Pada Pelanggan Shopeepay Semarang)}, journal = {Diponegoro Journal of Management}, volume = {11}, number = {1}, year = {2022}, keywords = {Keywords: Technology, Fintech, E-Wallet, Shopeepay.}, abstract = { ABSTRACT The development of technology in the financial sector introduced the term \"Financial Technology\" which is hereinafter abbreviated as \"Fintech\". The purpose of this research is to analyze several problems such as analyzing and testing the effect of promotion on ShopeePay Indonesia's customer satisfaction. Analyze and test the effect of service quality on ShopeePay Indonesia customer satisfaction. In this study, the population is all consumers who have used Shopeepay e - wallet in Semarang City. From t his study, it was found that direct testing of promotion variables on customer satisfaction showed that there was a significant and positive effect. And also direct testing between service quality variables on customer satisfaction shows that there is a si gnificant and positive effect. Direct testing between the variables of trust on customer satisfaction shows that there is a significant and positive effect. And also the direct test results between customer satisfaction variables on brand loyalty show that there is a significant and positive effect. }, issn = {2337-3792}, url = {https://ejournal3.undip.ac.id/index.php/djom/article/view/33813} }
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