PENGARUH PROMOSI, KUALITAS PELAYANAN, DAN KEPERCAYAAN TERHADAP LOYALITAS MEREK DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi Pada Pelanggan Shopeepay Semarang)

Abstract

ABSTRACT
The development of technology in the financial sector introduced the term "Financial Technology"
which is hereinafter abbreviated as "Fintech".The purpose of this research is to analyze several
problems such as analyzing and testing the effect ofpromotion on ShopeePay Indonesia's customer
satisfaction. Analyze and test the effect of service quality on ShopeePay Indonesia customer
satisfaction.In this study, the population is all consumers who have used Shopeepay e-wallet in
Semarang City.From this study, it was found that direct testing of promotion variables on customer
satisfaction showed that there was a significant and positive effect. And also direct testing between
service quality variables on customer satisfaction shows that there is a significant and positive effect.
Direct testing between the variables of trust on customer satisfaction shows that there is a significant
and positive effect. And also the direct test results between customer satisfaction variables on brand
loyalty show thatthere is a significant and positive effect.