ANALISIS HUBUNGAN PERSEPSI BAURAN PEMASARAN DENGAN MINAT PETANI DALAM KEPESERTAAN BPJS KESEHATAN MANDIRI DI KECAMATAN PRACIMANTORO KABUPATEN WONOGIRI

Manja Mania; Sutopo Patria Jati; Eka Yunila Fatmasari

doi:10.14710/jkm.v5i3.17161

DOI: https://doi.org/10.14710/jkm.v5i3.17161

ANALISIS HUBUNGAN PERSEPSI BAURAN PEMASARAN DENGAN MINAT PETANI DALAM KEPESERTAAN BPJS KESEHATAN MANDIRI DI KECAMATAN PRACIMANTORO KABUPATEN WONOGIRI

*Manja Mania - , Indonesia

Sutopo Patria Jati - , Indonesia

Eka Yunila Fatmasari - , Indonesia

Published: 1 Aug 2017.

BibTex Citation Data :

@article{JKM17161,
    author = {Manja Mania and Sutopo Jati and Eka Fatmasari},
    title = {ANALISIS HUBUNGAN PERSEPSI BAURAN PEMASARAN DENGAN MINAT PETANI DALAM KEPESERTAAN BPJS KESEHATAN MANDIRI DI KECAMATAN PRACIMANTORO KABUPATEN WONOGIRI},
    journal = {Jurnal Kesehatan Masyarakat},
  volume = {5},
    number = {3},
    year = {2017},
    keywords = {Interest, Farmer, Independent health BPJS, perception, marketing mix},
    abstract = {  The membership aspect is an indicator of the success of BPJS Health. Farmers as one of the majority workers in Kecamatan Pracimantoro, thus contributing greatly in the membership BPJS Health. Preliminary study results show up to January 2017 household farmers who have been registered in the PBI amounted to 8,505 KK so that about 9,554 KK contribute in the independent participation. The purpose of this research is to know the description farmer interest and analyze factors related to farmer interest in participation of independent health BPJS through perception about marketing mix. This research uses quantitative method and cross sectional research type with sample of 100 farmers in Pracimantoro District, Wonogiri Regency. The results showed that the majority of farmers in Pracimantoro District are less interested in the participation of independent health BPJS (58%). The result of bivariate analysis shows that there is correlation between perception about product (Independent health BPJS) (p = 0,038), perception about premium price (p = 0,009), perception about promotion (p = 0,008) with farmer interest of independent health BPJS. While unrelated factors were perception about location (p = 0,360). It is recommended to health BPJS to increase promotion especially for farmers in rural areas that are difficult to reach. So farmers understand the concept of BPJS and willing to volunteer to register in the participation of independent health BPJS.  },
   issn = {2356-3346},   pages = {12--18}  doi = {10.14710/jkm.v5i3.17161},
    url = {https://ejournal3.undip.ac.id/index.php/jkm/article/view/17161}
}

Citation Format:

Abstract

The membership aspect is an indicator of the success of BPJS Health. Farmers as one of the majority workers in Kecamatan Pracimantoro, thus contributing greatly in the membership BPJS Health. Preliminary study results show up to January 2017 household farmers who have been registered in the PBI amounted to 8,505 KK so that about 9,554 KK contribute in the independent participation. The purpose of this research is to know the description farmer interest and analyze factors related to farmer interest in participation of independent health BPJS through perception about marketing mix. This research uses quantitative method and cross sectional research type with sample of 100 farmers in Pracimantoro District, Wonogiri Regency. The results showed that the majority of farmers in Pracimantoro District are less interested in the participation of independent health BPJS (58%). The result of bivariate analysis shows that there is correlation between perception about product (Independent health BPJS) (p = 0,038), perception about premium price (p = 0,009), perception about promotion (p = 0,008) with farmer interest of independent health BPJS. While unrelated factors were perception about location (p = 0,360). It is recommended to health BPJS to increase promotion especially for farmers in rural areas that are difficult to reach. So farmers understand the concept of BPJS and willing to volunteer to register in the participation of independent health BPJS.

Fulltext View|Download

Keywords: Interest, Farmer, Independent health BPJS, perception, marketing mix

Article Metrics:

Article Info

Section: Administrasi dan Kebijakan Kesehatan

In Vol 5, No 3 (2017): MEI

Recent articles

FAKTOR – FAKTOR YANG BERHUBUNGAN DENGAN KEPESERTAAN SEKTOR INFORMAL DALAM BPJS KESEHATAN MANDIRI DI KELURAHAN PONCOL, KECAMATAN PEKALONGAN TIMUR, KOTA PEKALONGAN ANALISIS PELAKSANAAN RUJUKAN RAWAT JALAN TINGKAT PERTAMA PADA PESERTA BADAN PENYELENGGARA JAMINAN SOSIAL KESEHATAN (Studi Kasus di Puskesmas Neglasari Kota Tangerang) HUBUNGAN ANTARA PERILAKU PACARAN REMAJA DAN PERNIKAHAN DI BAWAH USIA 20 TAHUN TERHADAP ANGKA KELAHIRAN MENURUT KELOMPOK UMUR 15-19 TAHUN DI INDONESIA PEMBUATAN SISTEM INFORMASI PEMETAAN IBU HAMIL RISIKO TINGGI (STUDI KASUS DI PUSKESMAS BANYUBIRU) GAMBARAN KEPATUHAN PENGOBATAN MASAL DI DAERAH ENDEMIS KOTA PEKALONGAN GAMBARAN KARAKTERISTIK PASIEN KOMPLIKASI DIABETES DI RUMAH SAKIT KRISTEN NGESTI WALUYO PARAKAN FAKTOR-FAKTOR YANG BERHUBUNGAN DENGAN TERJADINYA GIZI KURANG PADA ANAK BALITA USIA 24-59 BULAN (STUDI DI WILAYAH KERJA PUSKESMAS HALMAHERA KOTA SEMARANG TAHUN 2017) FAKTOR-FAKTOR YANG BERHUBUNGAN DENGAN STATUS GIZI BURUK PADA BALITA DI KOTA SEMARANG TAHUN 2017 (Studi di Rumah Pemulihan Gizi Banyumanik Kota Semarang) HUBUNGAN SUDUT KAKI DAN FREKUENSI REPETISI DENGAN KELUHAN MUSCULOSKELETAL DISORDERS PADA TUNGKAI BAWAH OPERATOR JAHIT PO. SEVENTEEN GLORY SALATIGA ANALISIS PERILAKU SAFETY RIDING PADA WARGA KAMPUNG SAFETY DI KELURAHAN PANDEAN LAMPER KOTA SEMARANG HUBUNGAN RIWAYAT PAJANAN PESTISIDA DENGAN GANGGUAN FUNGSI HATI PADA PETANI DI DESA SUMBEREJO KECAMATAN NGABLAK KABUPATEN MAGELANG HUBUNGAN PAPARAN PESTISIDA DENGAN KEJADIAN MENOPAUSE DINI PADA PEREMPUAN PETANI DI DESA GIRIREJO KECAMATAN NGABLAK KABUPATEN MAGELANG FAKTOR-FAKTOR YANG BERHUBUNGAN DENGAN PRAKTIK KESEHATAN REPRODUKSI PADA SISWA PUTRI DI SD ISLAM HIDAYATULLAH SEMARANG FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU PEMBERIAN AIR SUSU IBU (ASI) EKSKLUSIF DI WILAYAH KERJA PUSKESMAS PEGANDAN KOTA SEMARANG More recent articles

Last update:

No citation recorded.

Last update:

No citation recorded.

The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be assigned to Jurnal Kesehatan Masyarakat (JKM, p-ISSN: 2715-5617, e-ISSN:2356-3346) and Faculty of Public Health, Diponegoro University as the publisher of the journal. Copyright encompasses the rights to reproduce and deliver the article in all form and media, including reprints, photographs, microfilms, and any other similar reproductions, as well as translations.

JKM journal and Faculty of Public Health, Diponegoro University, the Editors and the Advisory Editorial Board make every effort to ensure that no wrong or misleading data, opinions or statements be published in the journal. In any way, the contents of the articles and advertisements published in the JKM journal are the sole and exclusive responsibility of their respective authors and advertisers.

The Copyright Transfer Form can be downloaded here: [Copyright Transfer Form JKM journal]
The copyright form should be signed originally and send to the Editorial Office in the form of original mail or scanned document to jkm@live.undip.ac.id.