ANALISIS IMPLEMENTASI KONSEP CREATING SHARED VALUE (CSV) SEBAGAI STRATEGI KEBERLANJUTAN PERUSAHAAN : STUDI KASUS DANONE-AQUA KLATEN (2004-2017)

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Submitted: 2018-12-29
Published: 2018-12-29
Section: Articles
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This research aimed to analyze the strategy of Multinational Company in bottled water sector,
Danone-Aqua at Klaten Regency on maintaining its existence in the middle of rejections from
surrounding community. Theory of Liberalism Interdependency and the concept of Creating
Shared Value (CSV) are used to analyze the study case. The results of this research indicated a
form of interdependence between company, government, and surrounding society. Government
and society depend on company existence because of their economic resource limitation, while
the company restructured the main interest from natural resource to social license to operate.
Implementation of CSV by Danone-Aqua manifested through Aqua Lestari program in order to
strengthen the form of interdependence. Strategic Philanthropic practices also used by the
company to catalyze the CSV implementation.

Keywords

Multinational Corporation, Liberalism Interdependency, Creating Shared Value (CSV), Corporate Philanthropy, Social License to Operate

  1. Shafa Nafisah Elfajri 
    Departemen Hubungan Internasional, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro, Indonesia
  2. Fendy Eko Wahyudi 
    Departemen Hubungan Internasional, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro, Indonesia