UPAYA ALIBABA DALAM MENANGANI COUNTERFEIT GOODS ASAL TIONGKOK

Abstract

Counterfeit goods is a global problem that does not only occur in one country but many,
including Tiongkok. Along with developments in technology, Counterfeit goods does not
only occur offline but also online. Various efforts have been made to deal with the problem in
Tiongkok. Although a lot has been sought, it still persists. Clearly other efforts are needed to
deal with the problems. This study aims to explain the efforts that can be made by Alibaba as
one of the transnational companies in handling counterfeit goods from Tiongkok in years
2013-2018. The theory used in this study is theory of securitization by Barry Buzan. The
method used in this study is a qualitative method, with the type of analysis description
research through data collection techniques and literature studies. The results of this study are
the efforts made by Alibaba as a transnational company in handling counterfeit goods in
Tiongkok, through securitization. Securitization carried out by Alibaba with various ways,
such as cooperating with the International Anti Counterfeiting Coalition (IACC) and by
establishing Alibaba Anti counterfeiting Alliance (AACA). Alibaba has an important role in
helping Tiongkok government to deal with counterfeit goods, mainly online. Still,
securitization efforts carried out by Alibaba required support from Tiongkok government as
actors who could make legal and binding policies.