16. EFEKTIVITAS SEATCA DALAM PENANGANAN PERDAGANGAN ROKOK ILEGAL DI MALAYSIA TAHUN 2010 - 2012

Abstract

Tobacco issue has become world’s attention in 1990. The issues that arise due to tobacco
consumption become the background of international tobacco control regimes establishment,
called Framework Convention on Tobacco Control, in 2005. In 2001, a tobacco control
alliance also established in Southeast Asia, it is called Southeast Asia Tobacco Control
Alliance. Malaysia is a country that faces high illegal cigarette trade, they are kretek
smuggling and illicit white. Illegal cigarette trade has harmed Malaysia in social, economy,
and health. After the establishment of Framework Convention on Tobacco Control, Southeast
Asia Tobacco Control Alliance has a function as the main pillar of tobacco control in
Southeast Asia. Southeast Asia Tobacco Control Alliance has a duty as an implementation
catalyst of the Framework Convention on Tobacco Control in Southeast Asia. Southeast Asia
Tobacco Control Alliance encourages the Southeast Asian countries to make policies in
accordance with the Framework Convention on Tobacco Control and to overcome all the
existing tobacco issues to achieve the common goal. The purpose of this study are to identify
and explain the effectiveness of Southeast Asia Tobacco Control Alliance in handling illegal
cigarette trade in Malaysia in 2010-2012. The type of this research is explanative. This study
is analyzed by using qualitative data analysis techniques and theory of international regimes.
The result of the research shows that Southeast Asia Tobacco Control Alliance as the main
pillar of tobacco control in Southeast Asia is not effective in handling illegal cigarettes in
Malaysia in 2010-2012.