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Analisis Strategi Bisnis PO. Selera Masa Dalam Menghadapi Persaingan

*Tomy Muzaini  -  Jurusan Ilmu Administrasi Bisnis, Indonesia
Nawazirul Lubis  -  Jurusan Ilmu Administrasi Bisnis, Indonesia
Wahyu Hidayat  -  Jurusan Ilmu Administrasi Bisnis, Indonesia

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Abstract

Selection of mode of transportation as one of the steps in the planning of transportation plays an important role in deciding policy issues in relation to the type of transport modes and infrastructure available. Research titled Effectiveness Analysis of Business Strategies PO. Selera Masa in Competition aims to determine the effectiveness of the business strategy undertaken by PO. Selera Masa on the present and examine the effectiveness of business strategies undertaken by PO. Selera Masa in the future.

This type of research with descriptive method of  research that  seeks  to said solving the problem based on the data in the field. The use of research methods  with  a SWOT analysis  (Strengths, Weaknesses,  Opportunities,  Threats  Analysis)  is used to assist management  in implementing the strategy  which is expected to reveal the strategic issues of intensive, in-depth and comprehensive  and formulate appropriate strategies in order to increase the accuracy of business strategies in PO. Selera Masa in the face of competition.

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Keywords: business strategy, competition, SWOT

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