BibTex Citation Data :
@article{JIAB41712, author = {Ahmad Biondi and Djoko Poernomo and Hari Karyadi}, title = {IMPLEMENTASI BAURAN PEMASARAN PADA CAFE THE ANGLO SAXON TAVERN JEMBER}, journal = {Jurnal Ilmu Administrasi Bisnis}, volume = {13}, number = {2}, year = {2024}, keywords = {Strategi Pemasaran; Bauran Pemasaran}, abstract = { Marketing strategy is a planning process that takes place continuously within a company to achieve company goals. Each company implements a marketing trategy that is different from other companies, one of which is the 7P marketing mix strategy which includes product, price, place, promotion, people, process, and physical evidence. The marketing strategy implemented by Cafe The Anglo Saxon Tavern is the 7P marketing mix strategy. Keywords: Marketing Strategy; Marketing Mix Strategi pemasaran adalah proses perencanaan yang berlangsung terus-menerus dalam sebuah perusahaan untuk mencapai tujuan perusahaan. Setiap perusahaan mengimplementasikan strategi pemasaran yang berbeda dari perusahaan lain, salah satunya adalah bauran pemasaran 7P yang mencakup produk, harga, tempat, promosi, orang, proses,dan bukti fisik. Strategi pemasaran yang dilaksanakan oleh Cafe The Anglo Saxon Tavern adalah strategi pemasaran 7P. Kata kunci: Strategi Pemasaran; Bauran Pemasaran }, issn = {2746-1297}, pages = {433--441} doi = {10.14710/jiab.2024.41712}, url = {https://ejournal3.undip.ac.id/index.php/jiab/article/view/41712} }
Refworks Citation Data :
Marketing strategy is a planning process that takes place continuously within a company to achieve company goals. Each company implements a marketing trategy that is different from other companies, one of which is the 7P marketing mix strategy which includes product, price, place, promotion, people, process, and physical evidence. The marketing strategy implemented by Cafe The Anglo Saxon Tavern is the 7P marketing mix strategy.
Keywords: Marketing Strategy; Marketing Mix
Strategi pemasaran adalah proses perencanaan yang berlangsung terus-menerus dalam sebuah perusahaan untuk mencapai tujuan perusahaan. Setiap perusahaan mengimplementasikan strategi pemasaran yang berbeda dari perusahaan lain, salah satunya adalah bauran pemasaran 7P yang mencakup produk, harga, tempat, promosi, orang, proses,dan bukti fisik. Strategi pemasaran yang dilaksanakan oleh Cafe The Anglo Saxon Tavern adalah strategi pemasaran 7P.
Kata kunci: Strategi Pemasaran; Bauran Pemasaran
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