PENGARUH INFLASI DAN NILAI TUKAR (KURS US$ TERHADAP RUPIAH) TERHADAP HARGA DAN OMZET PENJUALAN TOYOTA KIJANG INNOVA TIPE G DI JAWA TENGAH DAN DAERAH ISTIMEWA YOGYAKARTA

Abstract

Inflation, exchange rate, and price are the keys to achieve sales turnover of a company. Toyota
Kijang Innova Type G is a multipurpose vehicle which is popular in demand because it is
functional and still affordable. Toyota Innova is PT Astra Motor’s product is the result of
cooperation between PT Astra International and PT Toyota Motor Corporation. The successful of a
company can be measured by many things. One of those things is sales turnover. That is why we
need to analyze economic factors that influence price to make sales target and determine the steps
to control the market.
This type of research is using explanatory research in 2010 until 2015 with 72 data in
month for every variable. The data is collected by primary and secondary method. Simple linear
regression, multiple linear regression, path analysis, and Sobel method are used for the analysis
with PASW Program 18.0.
The result shows that inflation and exchange rate have partial and simultaneous
effect to sales turnover by the price of Toyota Kijang Innova Type G. Exchange rate variable
has greater effect than inflation. Price has become partial mediation variable for inflation and
exchange rate.
Business agents and the government are suggested to take care of economic stability
and improve economy growth to keep inflation and exchange rate stable, so that the price still
affordable for consumers.
The suggestions are for business agent and the government should take care of
economic stability and improve economy growth to keep inflation and exchange rate stable, so the
price still affordable for consumers.