BibTex Citation Data :
@article{JIAB12239, author = {Dinda Fatharani and Ngatno Ngatno}, title = {PENGARUH INFLASI DAN NILAI TUKAR (KURS US\$ TERHADAP RUPIAH) TERHADAP HARGA DAN OMZET PENJUALAN TOYOTA KIJANG INNOVA TIPE G DI JAWA TENGAH DAN DAERAH ISTIMEWA YOGYAKARTA}, journal = {Jurnal Ilmu Administrasi Bisnis}, volume = {5}, number = {3}, year = {2016}, keywords = {Inflation, Exchange Rate, Price, Sales}, abstract = {Inflation, exchange rate, and price are the keys to achieve sales turnover of a company. Toyota Kijang Innova Type G is a multipurpose vehicle which is popular in demand because it is functional and still affordable. Toyota Innova is PT Astra Motor’s product is the result of cooperation between PT Astra International and PT Toyota Motor Corporation. The successful of a company can be measured by many things. One of those things is sales turnover. That is why we need to analyze economic factors that influence price to make sales target and determine the steps to control the market. This type of research is using explanatory research in 2010 until 2015 with 72 data in month for every variable. The data is collected by primary and secondary method. Simple linear regression, multiple linear regression, path analysis, and Sobel method are used for the analysis with PASW Program 18.0. The result shows that inflation and exchange rate have partial and simultaneous effect to sales turnover by the price of Toyota Kijang Innova Type G. Exchange rate variable has greater effect than inflation. Price has become partial mediation variable for inflation and exchange rate. Business agents and the government are suggested to take care of economic stability and improve economy growth to keep inflation and exchange rate stable, so that the price still affordable for consumers. The suggestions are for business agent and the government should take care of economic stability and improve economy growth to keep inflation and exchange rate stable, so the price still affordable for consumers.}, issn = {2746-1297}, pages = {165--173} doi = {10.14710/jiab.2016.12239}, url = {https://ejournal3.undip.ac.id/index.php/jiab/article/view/12239} }
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