PENGARUH KOMUNIKASI, KARAKTERISTIK SUPLIER, DAN KUALITAS KERJASAMA TERHADAP KINERJA RANTAI SUPLAI (Studi Kasus pada Proses Produksi PT. Windika Utama, Semarang)

Abstract

A very tight competition requires business managers to create new models in the
management of the flow of products and information. Because of the presence of the smooth
supply of raw materials Windika Utama PT Semarang can maximize the production process so
that the volume of products sold can be increased. In practice, the supply chain is strongly
influenced by suppliers. With the existence of other companies that affect the production process
has become a liability Windika Utama PT Semarang to establish a qualified cooperation.
Communication is seen as the most important element for the success of the relationship between
companies due to the proven fact that the relationship between the companies always involves
communication. With the existence of different suppliers means companies need to make
adjustments in the field because every supplier certainly have different characteristics such as how
to communicate, the ability of the supplier itself, and the quality of the raw materials are
produced. The quality of good cooperation between the company and suppliers will also have an
impact on production processes in the company. This study was followed by analysis to know is
there any influence of communication, the characteristics of the company, and the quality of
cooperation on the performance of the supply chain. This research is a quantitative research with
102 respondents in the sample supplier companies in West Java, Central Java and East Java.
Data collecting conducted by questionnaire and interview methods. Using the coefficient of
determination analysis, multiple regression, and Sobel test performs data processing. Results of
the study obtained is the relationship of communication variables to variable performance of the
supply chain through the variable quality of the partnership is a relationship of complete
mediation because that affects the variable performance of the supply chain only variable job
satisfaction as mediating variables while the relationship between variable characteristics
supplier to variable performance of the supply chain through the variable quality cooperation is
partially mediated the relationship this is due to the occurrence of a significant relationship
between the variables of the supplier of the performance characteristics of the supply chain as
well as a significant correlation between the quality of cooperation on the performance of the
supply chain. Advice given to PT Windika Utama Semarang to improve supply chain performance
is to establish good communication with suppliers.