SOCIAL MEDIA CONTENT ACTIVATION AND EVENT MANAGEMENT THE BEAUTILOGIST “FEEL BEAUTY, SPEND WISELY” SEBAGAI STRATEGY PLANNER, EVENT MANAGER, DAN INTERACTIVE CONTENT CREATOR

Abstract

The Beautilogist, a beauty salon in Semarang, faces challenges in enhancing brand awareness and increasing its monthly customer base. This integrated communication project includes interactive content creation and event implementation such as Nail Art Workshop and Beauty Sharing sessions. As Strategy Planner, Event Manager, and Interactive Content Creator, the writer aims to strengthen the brand positioning of 'Feel Beauty, Spend Wisely'. Results show Instagram followers increased to 9,150, and engagement rose from 0.15% to 0.24%. This project highlights the significance of integrated strategies in beauty marketing.