Bersama Amanah Gali Kreativitas dan Inovasi Terbaik (BANGKIT) 2025 Sebagai Account Executive, Sponsorship Manager dan PIC Seminar Amanah Business Connect

Abstract

The BANGKIT 2025 program is a collaboration between the BANGKIT Division Team and Air Amanah, aimed at enhancing the marketing capacity of distributors and strengthening the brand awareness of Air Amanah. The main issues addressed are the distributors’ limited ability to market products and the weak brand awareness. This program adopts a persuasive approach and utilizes the Integrated Marketing Communication (IMC) strategy through six main activities: seminar, Workshop Marketing Amanah, creative competition, talk show, Zumba, and Workshop Distributor Amanah. The program results showed a 15.18% increase in marketing knowledge through the Workshop Marketing Amanah and an 8.88% increase through the Workshop Distributor Amanah, along with a 35.1% improvement in brand awareness. Additionally, the program successfully secured full funding from the client and established 21 partnerships with 17 companies, with a total sponsorship value of Rp33,417,300. The report concludes that an integrated and persuasive communication strategy is effective in enhancing distributor capacity and building brand awareness.