ORGANIZATIONAL COMMUNICATION DYNAMICS AT PT PERUSAHAAN GAS NEGARA: A Case Study of Corporate Communication Strategies in Communicating the Net Zero Emissions (NZE) Policy to Internal Employees

Abstract

Organizational communication plays a crucial role in conveying strategic policies to employees. This study aims to analyze the organizational communication dynamics at PGN in delivering the NZE policy and the communication strategies employed to enhance employees' comprehension and engagement. This research utilizes a qualitative descriptive approach with thematic analysis to identify communication patterns. The findings reveal that PGN implements a combination of one-way and two-way communication through various formal and informal channels. While this strategy has proven relatively effective, employee engagement varies, particularly among those not directly involved in sustainability-related aspects. Additionally, the hierarchical structure contributes to delays in information dissemination. The study concludes that PGN’s communication strategy establishes an effective internal communication network for delivering the NZE policy. The strategy is structured around four key organizational communication functions: command, integration, persuasion, and network connectivity. Top-down communication ensures policy alignment and message consistency, while persuasive efforts, such as digital campaigns and mentoring sessions, aim to increase employee engagement in supporting the NZE policy. However, challenges remain in interdepartmental coordination and employee participation, especially among those whose roles are not directly related to sustainability.