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Generation Z’s Experience with Cyberbullying On TikTok

*Clara Gresita  -  Prodi S1 Ilmu Komunikasi, Indonesia
Nurul Hasfi  -  Prodi S1 Ilmu Komunikasi, Indonesia

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Abstract
This research seeks to identify the motivations behind cyberbullying directed at Generation Z and to identify the various kinds of cyberbullying. This study also seeks to discover Generation Z's perspective on cyberbullying and their corresponding reactions. This is prompted by the increase of cyberbullying perpetrated by users against individuals on social media, mostly on TikTok. Cyberbullying is often defined as an act of intimidation or verbal aggression perpetrated over the internet or social media platforms. This research employs a phenomenological approach using qualitative descriptive analysis methodology. This research employs a phenomenological method to comprehend the phenomena of cyberbullying from the viewpoints of the victims. This research included five informants through in-depth interviews. The results of this research are seen from the standpoint of five Generation Z individuals as the victims. The study concludes that cyberbullying is rooted in economic and social envy, lack of activity, and humor. The study determined that the presence of social media, particularly TikTok, encouraged perpetrators to engage in cyberbullying. Moreover, researcher indicates that TikTok may reduce the prevalence of cyberbullying; nonetheless, there exists a justification among the offenders to persist in such behaviour. The recent studies indicate that, from the victims' perspective, the prevalence of cyberbullying is mostly influenced by technology. Furthermore, cyberbullying adversely impacts the mental health of Generation Z, presenting as a frightening environment.
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Keywords: Phenomenon of Cyberbullying, TikTok, Generation Z

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