The Effect of Self Concept and Interaction Between Users to Creativity Dubsmash Video Production

*IVON BAHARANI  -  Jurusan Ilmu Komunikasi Universitas Diponegoro
Agus Naryoso, S.Sos, M.Si  -  Jurusan Ilmu Komunikasi Universitas Diponegoro
Published: 1 Apr 2016.
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Section: Articles
Language: EN
Statistics: 225 172
Abstract
As social media, Instagram was a place to share ideas through photos and videos whose represent the self concept of the users. One of them is Dubsmash video which made the creators have to dubbing and acting even most of them are willing to look ugly. Even so, this video was viral rapidly because of the inherent uniqueness through creativity which different with another upload content type. This study aimed to describe the effect of self-concept and the interaction between users to creativity Dubsmash video production by Instagram users. This research is a quantitative study with explanatory research type. The population in this study is Instagram users whose ever create and upload videos Dubsmash. Sampling technic that used in this study is purposive sampling which determined based on the minimum number of study subjects is 30 respondents (Fraenkel and Wallen, 1993: 92) with a number of 50 respondents to get the varied results. Hypothesis testing in this study using multiple linear regression analysis. The self-concept directly affects creativity video Dubsmash production by Instagram users. The effects shown positive direction, based on the results of the regression test that the significance of self-concept 0.00 < 0.05, it means that the more positive self-concept the higher the creativity in producing video Dubsmash on Instagram. It concluded that Carl Rogers Theory of Creativity is consistent with the results of the research. User interaction also directly affects creativity video Dubsmash production by Instagram users. The effects shown positive direction, based on the results of the regression test that the significance of interaction between users 0.042> 0.05, this means that the higher the user interaction is someone higher the creativity in producing video dubsmash on Instagram, so it can be concluded that the Interaction Theory of Symbolic consistent with results research. The results also showed that the respondents have a self-concept of the appearance, creativity, talents and interests that stand in the form has a characteristic in appearance, the idea and the idea of thinking itself, is proud to show the talent to others and are interested in sharing things they like and follow the trend in Instagram. Interaction likes and comment in the form of comments of praise among Instagram users are also quite high based on the uploaded content including Dubsmash video creation. Respondents also tend to like Dubsmash video which has a unique concept and makes it different from the others with ideas derived from the reference in the aneighborhood. This is consistent with the theory used is the theory of Carl Rogers Creativity and theory of Symbolic Interaction.
Keywords: self concept; users interaction; Dubsmash; Instagram; creativity

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