ANALISIS PENGUKURAN DAN EVALUASI KINERJA MENGGUNAKAN KOMBINASI PENDEKATAN BALANCED SCORECARD (BSC) DAN OBJECTIVE MATRIX (OMAX) DI PT ANGKASA PURA I

Abstract

Abstrak

Penelitian ini bertujuan untuk menganalisis pengukuran dan evaluasi kinerja PT Angkasa Pura I menggunakan kombinasi metode Balanced Scorecard (BSC) dan Objective Matrix (OMAX). Permasalahan yang diangkat adalah belum tercapainya beberapa indikator Key Performance Indicator (KPI) pada tahun 2023, tanpa adanya evaluasi mendalam terhadap indikator-indikator tersebut dalam perencanaan tahun berikutnya. Pengukuran dilakukan dengan mengelompokkan indikator ke dalam empat perspektif BSC dan dilakukan penilaian performa menggunakan metode OMAX yang dilengkapi sistem penilaian Traffic Light. Hasil penelitian menunjukkan bahwa perspektif finansial menjadi prioritas utama perusahaan dengan bobot 40%, namun performa tertinggi justru ditunjukkan oleh perspektif customer focus. Ditemukan pula tiga indikator dengan performa rendah yang memerlukan rekomendasi perbaikan, seperti peningkatan proporsi gender, perencanaan investasi yang lebih realistis, serta kolaborasi strategis dalam program pariwisata. Penelitian ini menyimpulkan bahwa kombinasi BSC dan OMAX efektif digunakan untuk memberikan evaluasi kinerja yang komprehensif serta rekomendasi berbasis data guna mendukung strategi peningkatan kinerja perusahaan.

Kata kunci: Balanced Scorecard, Objective Matrix, Key Performance Indicator, Pengukuran Kinerja, Evaluasi Kinerja, PT Angkasa Pura I.

Abstract

[Analysis Of Performance Measurement And Evaluation Using A Combination Of Balanced Scorecard (BSC) And Objective Matrix (OMAX) Approaches At PT Angkasa Pura I] This study aims to analyze the performance measurement and evaluation of PT Angkasa Pura I using a combination of the Balanced Scorecard (BSC) and Objective Matrix (OMAX) methods. The problem addressed in this research is the underachievement of several Key Performance Indicators (KPIs) in 2023, without thorough evaluation of these indicators in planning for the following year. Performance measurement was carried out by classifying the indicators into four BSC perspectives, followed by performance scoring using the OMAX method supported by the Traffic Light System. The results show that the financial perspective was the main priority with a weight of 40%, while the highest performance was achieved in the customer focus perspective. Three low-performing indicators were identified, requiring improvement recommendations such as balancing gender ratios, conducting realistic investment planning, and forming strategic collaborations in tourism programs. The study concludes that the combination of BSC and OMAX is effective for providing comprehensive performance evaluation and data-driven recommendations to support the company’s performance improvement strategies.

Keywords: Balanced Scorecard, Objective Matrix, Key Performance Indicator, Performance Measurement, Performance Evaluation, PT Angkasa Pura I.