DOI: https://doi.org/10.14710/empati.2023.38739

PERSEPSI GENERASI Z TERHADAP KOMUNIKASI PUBLIK DI MASA PANDEMI COVID-19

Fakultas Psikologi, Universitas Diponegoro, Indonesia

Received: 12 May 2023; Published: 12 Jul 2023.

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Abstract

Pandemi COVID-19 mengubah perilaku dan kebiasaan masyarakat, termasuk generasi Z. Tujuan penelitian ini adalah mengetahui persepsi generasi Z terhadap komunikasi publik pemerintah. Penelitian eksploratif dilakukan dengan pendekatan indigenous psychology. Penelitian melibatkan 259 subjek generasi Z yang berstatus sebagai mahasiswa dan berusia kurang dari 23 tahun. Data kuesioner open-ended dianalisis menggunakan analisis konten. Penelitian menemukan bahwa subjek percaya informasi terkait COVID-19 dengan pertimbangan kelogisan informasi (50,44%), kredibilitas komunikator (38,64%), dan sentuhan emosional (10,91%). Subjek mempersepsi Satgas COVID-19 dan IDI sebagai komunikator terpercaya. Temuan berimplikasi pada urgensi komunikasi publik yang mampu meningkatkan motivasi intrinsik generasi Z guna terciptanya kepatuhan terhadap protokol kesehatan.

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Keywords: generasi Z; komunikasi publik; persepsi

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Section: Research Articles
Language : ID
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