Strategi Pengembangan Wisata Cagar Budaya Benteng Speelwijk Kota Serang

Abstract

Cultural heritage is something that has a historical or cultural value that can be passed down, preserved, or passed on from one generation to the next. Cultural heritage tourism is tourism that has historical or cultural significance. Serang City has a lot of potential tourism, including cultural heritage tourism from the Banten Sultanate, Speelwijk Fort. Speelwijk Fort is designated a cultural heritage building category with RNCB number CB 990 based on Keputusan Menteri Nomor 139/M/1998. However, Speelwijk Fort's cultural heritage tourism has obstacles that can reduce visitor satisfaction. This research was conducted to formulate a development strategy for cultural heritage tourism of Speelwijk Fort based on tourism support components, which consist of tourist attractions, accessibility, regional image, amenity, and ancillary services. This research is quantitative with the analysis technique, namely IFAS-EFAS analysis and SWOT analysis. The data used in this study were obtained from distributing questionnaires, observations, interviews, and document reviews.

The results of the IFAS matrix analysis, namely, there are seven strength factors and six weakness factors for the development of Speelwijk Fort tourism. The strength factor of Speelwijk Fort's tourism development is more significant than the weakness factor. In addition, based on the EFAS analysis, there are five opportunity factors and six threat factors for developing Speelwijk Fort tourism. Threat factors in the development of cultural heritage tourism of Speelwijk Fort are more significant than the opportunity factors. The result of the SWOT diagram analysis is that the position of the Speelwijk Fort cultural heritage tourism development is in quadrant II. Based on the results of the analysis using the SWOT matrix, this study recommends six strategies, namely increasing cultural tourism activities that can be done by adding tourist support facilities; developing communities through empowerment; improving the quality of the area, buildings, and supporting facilities with support from the government; increasing promotion and information on cultural heritage tourism of Speelwijk Fort; campaigning for the importance of caring for and preserving cultural heritage; and improving and optimizing accessibility and infrastructure supporting tourism of Speelwijk Fort.