Tingkat Efektivitas Promosi Balai Taman Nasional Karimunjawa Pada Ekowisata Bahari Hutan Mangrove Taman Nasional Karimunjawa

Abstract

Tourism promotion is an activity to introduce, disseminate information about a product that has been made (tourism) to the whole community or tourists that is convincing, inviting, influencing and directing. Karimunjawa National Park Association as the manager of the area has duties and functions, one of which is to carry out promotional and marketing activities for the conservation of natural resources and their ecosystems, but the level of effectiveness of the promotion is not maximized because there has been a decrease in the number of mangrove tracking tourists over the last 4 years, the accumulation of waste left over from activities. tourists on beach and mangrove tracking tours, and many tourists access promotions through non-government private platforms. This research is located in the Marine Ecotourism Area of the Mangrove Forest, Karimunjawa National Park, Jepara Regency. This study aims to determine how effective the promotional activities that have been carried out by the Karimunjawa National Park Association on mangrove tracking ecotourism are. The approach used is a quantitative descriptive approach and a combination of the Likert scale method and the EPIC Model with data collection through questionnaires, interviews, and field observations. The results of the study describe the mangrove tracking tourism promotion activities carried out by the Karimunjawa National Park Association through the form of "Community Relations" promotion which is the most effective form of promotion among other methods with an EPIC Rate score of 3.99. The results of this study can be used as a tourism manager as a material for consideration and discussion in implementing and planning the next promotional activities in order to control the number of tourist visits and provide educational facilities to the wider community.