STRATEGI DINAS PARIWISATA DAN KEBUDAYAAN KABUPATEN WONOSOBO DALAM PENGEMBANGAN PARIWISATA DAERAH

Abstract

Wonosobo Regency is one of the regencies in Central Java with geographical and topographical conditions in the highlands that have a variety of tourism potential, especially with the presence of KSPN Dieng. However, it turns out that there are still various problems in the tourism sector in Wonosobo Regency, such as the low number of tourist visits and tourism sector revenues when compared to other regions, as well as not achieving the target in the Strategic Plan, namely the low contribution of the tourism sector to PAD. So that further analysis is needed to be able to formulate strategic steps to develop tourism in Wonosobo Regency. This research aims to analyze in depth the current condition of tourism development in Wonosobo Regency by analyzing the internal environment and external environment in tourism development in Wonosobo Regency, so that strategic issues will be obtained. The research method used in this research is descriptive qualitative with analysis tools in the form of SWOT analysis and Litmus Test. The results of this study indicate that the internal environment and external environment in tourism development in Wonosobo Regency still have things that are not optimal enough, so some things need to be improved. The results of the SWOT analysis show that there are 6 issues with a strategic nature and 2 issues with a moderate nature. The suggestions from this study are to conduct tourism activities/events at tourist destinations that have natural beauty, and optimize the management and maintenance of facilities at tourist destinations.