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STRATEGI PEMENANGAN PARTAI NASDEM DALAM PEMILU 2014 DI JAWA TENGAH


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Abstract

 

Thesis with the title " Winning Strategies Nasdem Party in the 2014 election in Central Java " is made to determine how political marketing strategy NasDem Party as a new party with the aim of winning the legislative elections in 2014 , especially in Central Java . The method used is a qualitative research model , the descriptive type . The primary data obtained through interviews with sources in this case the DPW board NasDem Party Central Java . Secondary data was obtained through literature and articles that are relevant to the research focus .

The results of the study are in the preparation of the strategy to win the 2014 election , the Party Central Java NasDem refers to the strategic plan compiled from NasDem Party Center . The strategy includes strengthening and establishment of structures up to the formation of regions with output management NasDem Party in 35 districts / cities and 573 DPC level Party Village / Subdistrict . Institutional Strengthening of the coordination of procurement meeting , a gathering of national leaders and volunteers NasDem formation . Rekuitmen members with O250 program . Party socialization to the community with a program " NasDem Fever " . Party- Rekuitmen . Rekuitmen witnesses and TPS officers . Election preparation and implementation of the 2014 election campaign .

Keyword : NasDem party, Winning Strategies

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