GREENWASHING THREAT ON GRAND BATANG CITY COASTAL GOVERNANCE FOLLOWING THE IMPLEMENTATION OF PP NO. 26/2023

Abstract

ABSTRACT This research examines the potential greenwashing practices in coastal governance of Grand Batang City following the implementation of Government Regulation (PP) No. 26/2023. Through qualitative analysis and case study methodology, this study investigates how environmental claims and initiatives in coastal management policies may mask inadequate or counterproductive environmental practices. The research utilizes primary data collected through in-depth interviews with key stakeholders, including local government officials, environmental activists, and coastal community representatives, supplemented by secondary data from policy documents and environmental reports. Findings indicate several concerning patterns: firstly, the existence of superficial environmental programs that lack substantial ecological impact; secondly, discrepancies between published environmental achievements and actual coastal conditions; and thirdly, the use of environmental rhetoric in policy documents that does not translate into meaningful conservation actions. This study reveals that while PP No. 26/2023 aims to strengthen environmental protection, its implementation in Grand Batang City faces challenges from greenwashing practices that potentially undermine genuine coastal conservation efforts. The research contributes to the growing body of literature on environmental governance and policy implementation in coastal areas, while providing practical insights for policymakers and environmental advocates in addressing greenwashing challenges in coastal management. Keywords: Greenwashing, Coastal Governance, PP No. 26/2023, Grand Batang City.