STRATEGI PENGEMBANGAN WISATA PANTAI KARTINI DI KABUPATEN JEPARA

Zeny Kurniyati, Puji Astuti, Wiwik Widayati

Abstract


abstract
This study aims to determine the strategy - what strategies are used by
Jepara regency government as a business and tourism development Kartini Beach
barriers - barriers experienced by any government in the development of business
Kartini Beach attractions. Technical analysis of the data used is a qualitative description
as well as a SWOT analysis. The results showed that the strategy used by
government is (1) a strategy for regional development, (2) development strategy
object and appeal, (3) development of promotional strategies, and (4) strategies
development of facilities and infrastructure. And barriers experienced consists of conditions
physical, developmental conditions and lack of funding.
Keywords: Tourism, Strategy Development, Kartini Beach


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