STRATEGI PEMENANGAN FAISAL-BIEM DALAM PEMILIKADA GUBERNUR PROVINSI DKI JAKARTA 2012

Abstract

ABSTRACT
Distatisfaction and dissapoinment people of political party, became an
opportunity for independent candidate. Independent candidate is a someone who run
for the regional head such as governor, mayor city or regent without supported by
political party and have to collect personal identity as much as four percent of the
population. At the Jakarta’s governor election in 2012, two of six candidate was an
Independent candidate namely Fasial-Basri and Hendarji-Riza. Faisal-Biem have
gained 5% vote had beaten Hendaji-Riza dan Alex Noerdin-Nono who supported by
eleven political party.
Starting from that picture, this research aims to understanding the political
stragies of independent candidate Faisal and Biem. The method for this study is
qualitative method.Data was collected by in-depth interview with several informant
who represented and several document was obtained in the field. The analytical data
based on interview results.
Results of this study have shown that the political strategies of independent
candidate used several new inovations in campaignings such as Saweran (collect
money from people), using social media, created JELITA or Jejaring peduli Jakarta
(Caring Jakarta Network) who in charged collecting personal identities of Jakarta’s
people. There’s several reason to explain why the independent candidate lose in
Jakarta’s governor election such as Lack of popularity and lack of clearly mass base
as well as political party.
Keyword : Independent Candidate, Local Election, Political Strategies