EVALUASI OUTPUT INOVASI PELAYANAN PUBLIK BRT TRANS SEMARANG MENGGUNAKAN PEMBAYARAN GOPAY

Abstract

The study evaluated the implementation of the BRT Trans Semarang
public service innovation using Gopay payments accompanied by the viewpoint
of the community as service users. The innovation is supported by the product of
a private company namely PT Dompet Anak Bangsa with the Semarang City
Government who wants the people of Semarang to become accustomed to using
cashless in supporting the principle of Semarang Smart City.
The author uses a mixed method by giving questions to research subjects
by interviewing technical implementers and Semarang users, Trans Semarang
BRT staff stakeholders and collecting data in the field and documentation of
research objects. Seeing the innovation of BRT Trans Semarang services using
Roger's theory in (Suwarno, 2008) relative advantages, compatibility,
complexity, possibilities to try, or easily observed.
Whereas in evaluating the output of public service innovation to users of
the Trans Semarang BRT service using criteria according to William Dunn in
(Fitriana, 2019, p. 19) namely effectiveness, adequacy, equity, responsiveness
and accuracy, the policies that have been carried out by looking at how much
impact on the community as a service user.
Public service innovations carried out by the Trans Semarang UPTD
Public Service Agency using Gopay are good enough, four indicators out of the
six used indicators have been met which are effectiveness, efficiency, adequacy,
leveling and other indicators that have not been met are responsiveness and
accuracy.
Keywords: Public service innovation, evaluation of public services, BRT Trans
Semarang