KONSER SALAM DUA JARI SEBAGAI SEBUAH KAMPANYE POLITIK: ANALISIS SIMULAKRA DAN ANALISIS WACANA KRITIS

Abstract

ABSTRACT
Konser Salam Dua Jari are supported by hundreds of musicians and creative economist to
Support Jokowi-Jk as a presidential-vice presidential candidate, managed to emerge as one of the
phenomenon in 2014 due to the presidential election and won the attention over various layers of
community in Indonesia. The problem that arises is how people, especially swing voters,
addressing the concert? Is Konser Salam Dua Jari able to provide its own sign or just ends up
being a regular music concert? Is Konser Salam Dua Jari can explain to what extent the bargaining
position of music in the 2014 presidential election?
The aim of research is to explain the position of Konser Salam Dua Jari in the eyes of
floating voters and explain the position of music in 2014 presidential election. Where an effort to
address concerns and objectives of research will be done by using the theory of Simulacra that
focuses on practical sign to build a simulation.
This research is a descriptive research which uses a qualitative approach. This research
using critical discourse analysis approach by Pecheux. The analytical method used is the
framework discourse which Sara Mills proposed by observing the position of the subject-object
position and their reader-writer position.
The results showed that Konser Salam Dua Jari able to give a sign of the magnitude of
public support to Jokowi. This means also that Konser Salam Dua Jari is not only a regular music
concert, it is also supported by news in various online media. Music can also be said to be able to
show its strength as a medium of political campaigns.
Key Words: Konser Salam Dua Jari, Political Campaign, Simulation; Counterfeit