PARTISIPASI MASYARAKAT DALAM REVITALISASI PASAR TRADISIONAL STUDI KASUS : PASAR SAMPANGAN KOTA SEMARANG

Abstract

ABSTRACT
This research aims to identify public participation in the revitalization of
traditional markets. Traditional market revitalization in Semarang City is done to
mantain traditional market. This research analyzes the interaction the actor who
gets involved in implementing revitalization, knowing traders involvement and
society around this location which become attention in this research. The
researcher chooses Sampangan Market in Semarang City as research case study.
Where it will be measured how far traders and society participation they have
been given and knowing participation proccess in implementing market
Sampangan revitalization.
Methods which are used in this research are combination method by
qualitative and quantitative approaches and descriptive method. In data collection,
researcher used interview as a research tool and the research informant was
Department of Market and Market Management Sampangan and then distributed
questionnaire to society and traders then it was analyzed by using likert scale.
Researcher also used secondary data came from documentation data which was
provided in Department of Market and mass media and also other literature
sources such as books and journals.
Results of this research showed that revitalization had been implemented
well by government which was supported by public participation and traders
participation. Society and traders supported revitalization program from planning
program until monitoring program. Based on this research results could be
concluded that public and traders participation was an important thing in
implementing each traditional market revitalization program in order to market
revitalization program run appropriate with the goal. Every participation proccess
which was given by society and traders impacted towards traditional market
program’s success. Therefore, government should always involve public and
traders participation, not only in implementing phase but hopefully until
maintaining and monitoring phase to maintain tha market which had been
revitalized.
Keywords : Revitalization of Traditional Markets, Public Participation,
Participation of Traders