Studi Pengelolaan Paket Wisata One Day Tour Di Kabupaten Semarang

Abstract

STUDY OF ONE DAY TOUR MANAGEMENT AS A TOURISM
PACKAGES IN SEMARANG DISTRICT.
ABSTRACT
Autonomy regions is a government affairs transferred to manage their own
household. One of the choices of the government affairs is tourism. Tourism is a new lifestyle
industry which is can fulfill to providing the faster economical growth in the labor sector,
income, the standard of living. There’s a thousand regions in Indonesia which is has a
incredible tourism potential, nevertheless that potential is never be uncultivated with the
maximum of seriousness. This tourism potential could bring in more tourists who could
become local revenue. Therefore this case of One Day Tour as a tourism packages brought
by Department of Youth, Sports and Tourism in Semarang district evidently afford brilliant
and creative idea which has contributed to develop tourism industry. This packages has
reached their heyday in 2009 at the most of the tourists number, however after established
since 2006 this packages had to face into the worst condition in 2012, by decreasing the
number of the visitors and became a unsustainable program. Therefore the formulation of the
problems are :” Why the One Day Tour as the tourism packages brought by Department of
Youth, Sports and Tourism in Semarang district which is established since 2006 are not
sustainability? While this regions has the incredible natural and tourism potential?
Based on the issues discussed, this research used qualitative research methods with
analytical descriptive research type. The aim of this research was to understand how the
process of the One Day Tour management and also explains how the program run and what
inhibiting factors faced by the managers.
It can be concluded that at the beginning One Day Tour is managed by a person from
Department of Youth, Sports and Tourism in Semarang District. The founder of the One Day
Tour proved that these packages could reach a lot of visitors in 3 years period from 2006
until 2009 with more than 17.640 Tourists. After reached with good record, and achieves at
the heyday these packages experienced a period of low tide in 2010 till 2012 with a decrease
of 52%. Even nowadays in 2016 this packages getting into the worst condition and can be
conclude that this program is totally failed and not sustainable. This case happened due this
packages doesn’t have any supported from the government; there is no public private
partnership and low power of human resources.
Recommendation that the writers can conclude is Government should increasing the
human resources and take seriously this package into an official program.
Keywords: Potential, Tourism, Program, Sustainability, Regional Autonomy, Government
Choices Affairs, Industry.