BibTex Citation Data :
@article{JIAB9289, author = {Maya Anggaeni and Naili Farida and Sari Listyorini}, title = {Pengaruh Perceived Value dan Brand Image Terhadap Repurchase Intention Melalui Word Of Mouth Sebagai Variabel Intervening Smartphone Samsung Galaxy Series}, journal = {Jurnal Ilmu Administrasi Bisnis}, volume = {4}, number = {4}, year = {2015}, keywords = {perceived value, brand image, word of mouth, repurchase intention}, abstract = {This research is motivated their smartphone trends in society as well as the more famous brand Samsung in the community. In addition to improvements in the brand image of Samsung, Samsung also increased sales both at the global level as well as in Indonesia, however, the increased sales of Samsung have not made the Samsung ranked number one in the Top Brand Index from 2012 to 2014. The sample are 100 person of smartphone Samsung Galaxy consumers. The results showed that the effect of partially or simultaneously between Perceived Value and Brand Image on Word of Mouth. Based on a two-stage regression results indicate that Word of Mouth is an intervening variable to variable Repurchase Intention in this study.}, issn = {2746-1297}, pages = {191--198} doi = {10.14710/jiab.2015.9289}, url = {https://ejournal3.undip.ac.id/index.php/jiab/article/view/9289} }
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