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Pengaruh Produk dan Promosi Terhadap Keputusan Menabung Tabungan Simpedes di PT. Bank Rakyat Indonesia (PERSERO) Tbk. Cabang Semarang Pattimura

*Robertus Andy Nugroho  -  Jurusan Ilmu Administrasi Bisnis, Indonesia
Nawazirul Lubis  -  Jurusan Ilmu Administrasi Bisnis, Indonesia
Apriatni Endang Prihartini  -  Jurusan Ilmu Administrasi Bisnis, Indonesia

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Abstract
Saving decisions are actions that are directly involved in acquiring businesses, products and services,
including determining the decision-making process of saving and to follow the action. This study was conducted to
determine the effect of product and promotion to save Savings Simpedes decision in PT. People's Bank Indonesua
(Persero) Tbk. Semarang Pattimura branch. In this study using a non-probability sampling technique sampling with
accidental sampling so that the user can take the 100 respondents Simpedes savings services. Analysis of the data
used is regression. The results showed that there is a positive and significant effect between the product and the
partial and promotion together towards saving decision
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Keywords: product, promotion, saving decision

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