BibTex Citation Data :
@article{JIAB5195, author = {Muhaddyatma Wiraliosojati and Sri Suryoko and Saryadi Saryadi}, title = {PENGARUHEKUITAS MEREK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK “FRISIAN FLAG UHT LOW FAT & HIGH CALCIUM” (Studi Kasus pada Lotte Mart, Semarang)}, journal = {Jurnal Ilmu Administrasi Bisnis}, volume = {3}, number = {2}, year = {2014}, keywords = {brand equity , promotion , purchasing decisions}, abstract = { Dairy beverage industry company PT . Frisian Flag is introducing dairy products under the brand through advertising flag with electronic media . Thus it is imperative for companies such as dairy beverage processing PT.Frisian Flag that produce milk with a brand flag to know the behavior of consumers , in order to implement brand development strategy is mainly associated with a media campaign that also will be used further in the future . This study aims to : ( 1 ) To determine the effect of brand equity on purchase decisions flag dairy products . ( 2 ) To determine the effect of promotions on purchase decisions flag dairy products . ( 3 ) To determine the effect of brand equity and promotion of dairy product purchasing decisions flag . This type of research is quantitative research , the technique of collecting data through questionnaires . The sampling technique used judgement sampling technique , the sample of 100 people who consume milk flag Frisian Flag UHT Low Fat & High Calcium in Semarang . The analytical method used was simple and multiple regression analysis , the validity and reliability . Based on the analysis , the conclusion is : ( 1 ) Variable FF UHT milk brand equity LF & HC classified in the high category . ( 2 ) Variable UHT milk promotion FF LF & HC is good . ( 3 ) a decision variable purchase UHT milk LF FF & HC is fair. ( 4 ) brand equity variables have an influence on purchase decision variable of 0.248 . ( 5 ) promotion variables have an influence on purchase decision variable that is equal to 0.278 . ( 6 ) and promotion of brand equity variables have an influence on the purchase decision of .760 . }, issn = {2746-1297}, pages = {196--205} doi = {10.14710/jiab.2014.5195}, url = {https://ejournal3.undip.ac.id/index.php/jiab/article/view/5195} }
Refworks Citation Data :
Dairy beverage industry company PT . Frisian Flag is introducing dairy products under the brand through advertising flag with electronic media . Thus it is imperative for companies such as dairy beverage processing PT.Frisian Flag that produce milk with a brand flag to know the behavior of consumers , in order to implement brand development strategy is mainly associated with a media campaign that also will be used further in the future . This study aims to : ( 1 ) To determine the effect of brand equity on purchase decisions flag dairy products . ( 2 ) To determine the effect of promotions on purchase decisions flag dairy products . ( 3 ) To determine the effect of brand equity and promotion of dairy product purchasing decisions flag . This type of research is quantitative research , the technique of collecting data through questionnaires . The sampling technique used judgement sampling technique , the sample of 100 people who consume milk flag Frisian Flag UHT Low Fat & High Calcium in Semarang . The analytical method used was simple and multiple regression analysis , the validity and reliability .
Article Metrics:
Last update: