BibTex Citation Data :
@article{JIAB49190, author = {Audy Hapsari and Lielyani Louis and Nicholas Fernando and Rhyan Araldo and Richard Standley and Yossinomita Yossinomita}, title = {Pengaruh Brand Image, Brand Trust Dan Costumer Experience Terhadap Keputusan Pembelian Produk Air Minum Dalam Kemasan (Le Minerale) Di Kantin Universitas Dinamika Bangsa Jambi}, journal = {Jurnal Ilmu Administrasi Bisnis}, volume = {15}, number = {2}, year = {2026}, keywords = {Brand Image; Brand Trust; Customer Experience; Purchase Decision; Le Minerale Bottled Water}, abstract = { Abstract: The bottled water industry (AMDK) in Indonesia h as be en rap idly gr owing, i n l ine w ith t he incr easing dem and for ready-to-consume water, particularly in educational environments. Th is st udy aim s t o ana lyze th e imp act o f Br and Ima ge, Bran d Tru st, a nd Custo mer Expe rience o n th e purc hase deci sion of Le Minerale bottled water products in the canteen of Universitas Dinamika Bangsa Jambi. The method used is quantitative with a descriptive approach. The population of this study consists of consumers who purchase AMDK products at the canteen of Universitas Dinamika Bangsa Jambi, with a sample size of 96 respondents selected using purposive sampling and the Lemeshow formula. Data collection was conducted through questionnaires, and data analysis was performed using SPSS 25 for data quality tests, classical assumpt ion tests, mult iple linear regression, and hypothesis testing. The res ults sho w th at Br and Im age and Custom er E xperience significantly influence purchase decisions, while Br and T rust does not have a significant impact. Simult aneously, Brand Image, Bran d Trust, a nd Cus tomer Exper ience signific antly affe ct purch ase decis ions. Abstraksi: Industri air minum dalam kemasan (AMDK) di Indonesia berkembang pesat, seiring dengan peningkatan kebutuhan akan air siap konsumsi, terutama di lingkungan pendidikan. Peneliltian ini bertujuan untuk menganalisis pengaruh Brand Image, Brand Trust, lan Customer Experience terhadap keputusan pembelian produk AMDK Le Minerale di kantln Universitas Dinamika Bangsa Jambi. Metode yang digunakan adalah kuantitatif dengan pendekatan deskriptif. Populasi penelitian ini adalah konsumen yang membeli produk AMDK di kantin universitas Dinamika Bangsa Jambi, dengan sampel sebanyak 96 responden yang dipilih menggunakan teknik purposive sampling dengan rumus lemeshow. Pengumpulan data dilakukan melalui kuesioner, dan analisis data menggunakan SPSS 25 untuk uji kualitas data, uji asumsi klasik, regresi linier berganda, serta uji hipotesis. Hasil penelitian menunjukkan bahwa Brand Image dan Customer Experience berpengaruh signifikan terhadap keputusan pembelian, sementara Brand Trust tidak menunjukkan pengaruh yang signifikan. Secara simultan Brand Image, Brand Trust dan Customer Experience berpengaruh signifikan terhadap keputulsan pembelian. }, issn = {2746-1297}, pages = {627--640} doi = {10.14710/jiab.2026.49190}, url = {https://ejournal3.undip.ac.id/index.php/jiab/article/view/49190} }
Refworks Citation Data :
Abstract: The bottled water industry (AMDK) in Indonesia has been rapidly growing, in line with the increasing demand for ready-to-consume water, particularly in educational environments. This study aims to analyze the impact of Brand Image, Brand Trust, and Customer Experience on the purchase decision of Le Minerale bottled water products in the canteen of Universitas Dinamika Bangsa Jambi. The method used is quantitative with a descriptive approach. The population of this study consists of consumers who purchase AMDK products at the canteen of Universitas Dinamika Bangsa Jambi, with a sample size of 96 respondents selected using purposive sampling and the Lemeshow formula. Data collection was conducted through questionnaires, and data analysis was performed using SPSS 25 for data quality tests, classical assumption tests, multiple linear regression, and hypothesis testing. The results show that Brand Image and Customer Experience significantly influence purchase decisions, while Brand Trust does not have a significant impact. Simultaneously, Brand Image, Brand Trust, and Customer Experience significantly affect purchase decisions.
Abstraksi: Industri air minum dalam kemasan (AMDK) di Indonesia berkembang pesat, seiring dengan peningkatan kebutuhan akan air siap konsumsi, terutama di lingkungan pendidikan. Peneliltian ini bertujuan untuk menganalisis pengaruh Brand Image, Brand Trust, lan Customer Experience terhadap keputusan pembelian produk AMDK Le Minerale di kantln Universitas Dinamika Bangsa Jambi. Metode yang digunakan adalah kuantitatif dengan pendekatan deskriptif. Populasi penelitian ini adalah konsumen yang membeli produk AMDK di kantin universitas Dinamika Bangsa Jambi, dengan sampel sebanyak 96 responden yang dipilih menggunakan teknik purposive sampling dengan rumus lemeshow. Pengumpulan data dilakukan melalui kuesioner, dan analisis data menggunakan SPSS 25 untuk uji kualitas data, uji asumsi klasik, regresi linier berganda, serta uji hipotesis. Hasil penelitian menunjukkan bahwa Brand Image dan Customer Experience berpengaruh signifikan terhadap keputusan pembelian, sementara Brand Trust tidak menunjukkan pengaruh yang signifikan. Secara simultan Brand Image, Brand Trust dan Customer Experience berpengaruh signifikan terhadap keputulsan pembelian.
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