BibTex Citation Data :
@article{JIAB4836, author = {Irna Prasetyani and Handoyo Waluyo and Agung Budiatmo}, title = {PENGARUH KUALITAS PELAYANAN, CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN SEPEDA MOTOR HONDA BEAT DI PT. NUSANTARA SAKTI SEMARANG}, journal = {Jurnal Ilmu Administrasi Bisnis}, volume = {3}, number = {2}, year = {2014}, keywords = {service quality, brand image, product quality, purchase decision.}, abstract = {This research purpose to find out the influence of service quality, brand image and product quality on purchase decision of Honda BeAT motorcycle’s consumer at PT. Nusantara Sakti Semarang. This research included in explanatory. Taked 100 respondents as sample with purposive sampling method. Collecting data used questionnaire. The datas analized by validity and reliability, cross table, a simple regression analysis, regression analysis, and hypothesis testing using the formula t and F count. The result of this research show that service quality have significant influence on purchase decision, brand image have significant influence on purchase decision, product quality have significant influence on purchase decision, and service quality, brand image and product quality in partial and simultaneous have significant influence on purchase decision.}, issn = {2746-1297}, pages = {1--7} doi = {10.14710/jiab.2014.4836}, url = {https://ejournal3.undip.ac.id/index.php/jiab/article/view/4836} }
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