Pengukuran Kinerja PT. Bank Mayapada International, Tbk Menggunakan Metode Balanced Scorecard

Abstract

Abstract: The purpose of this research is to measure the performance of PT. Bank Mayapada International Tbk, uses four perspectives in the Balance Scorecard method and makes a strategy map. The data analysis technique used is descriptive analysis using the balanced scorecard measurement including financial, customer, internal business processes and growth and learning perspectives. The data source used is secondary data from the annual report of PT. Bank Mayapada International, Tbk for the period 2017-2019. The results showed that the measurement of the balanced scorecard from the perspective of finance, customers, internal business processes at PT. Bank Mayapada International, Tbk for the 2019-2018 period has decreased compared to the 2018-2017 period, while the balanced scorecard measurement seen from the perspective of growth and learning at PT. Bank Mayapada International, Tbk for the 2019-2018 period has increased compared to the 2018-2017 period. In addition, the strategy map shows the balanced scorecard proposal produced in this study as a whole from strategic objectives. The strategic objective of the financial perspective shows that banks need to improve their assessment of bank soundness based on Financial Services Authority (OJK) standards and implement operational cost efficiency. From the customer perspective, banks need to improve service quality and product / service marketing. In internal business processes, banks need to improve digital banking and ATM services while from a growth and learning perspective, banks need to develop employee performance appraisals and develop employee competencies and skills.

Keywords: Performance Measurement; Balanced Scorecard; Strategy Map

Abstrak: Tujuan dari penelitian ini adalah melakukan pengukuran kinerja PT. Bank Mayapada International Tbk, menggunakan empat perspektif dalam metode Balanced Scorecard serta membuat strategy map. Teknik analisis data yang digunakan adalah analisis deskriptif dengan mengunakan pengukuran balanced scorecard meliputi perspektif keuangan, pelanggan, proses bisnis internal dan pertumbuhan dan pembelajaran. Sumber data yang digunakan adalah data sekunder berasal dari laporan tahunan PT. Bank Mayapada International, Tbk periode 2017-2019. Hasil penelitian menunjukkan bahwa pengukuran balanced scorecard yang dilihat dari perspektif keuangan, pelanggan, proses bisnis internal pada PT. Bank Mayapada International, Tbk periode 2019-2018 mengalami penurunan dibandingkan periode 2018-2017, Sedangkan pengukuran balanced scorecard yang dilihat dari perspektif pertumbuhan dan pembelajaran pada PT. Bank Mayapada International, Tbk periode 2019-2018 mengalami peningkatan dibandingkan periode 2018-2017. Selain itu, strategy map menunjukkan usulan balanced scorecard yang dihasilkan dalam penelitian ini secara keseluruhan dari sasaran strategis. Sasaran strategis perspektif keuangan menunjukkan bahwa bank perlu meningkatkan penilaian tingkat kesehatan bank berdasarkan standar Otoritas Jasa Keuangan (OJK) dan menerapkan efisiensi biaya operasional. Perspektif pelanggan, bank perlu meningkatkan kualitas pelayanan dan pemasaran produk/jasa. Proses bisnis internal, bank perlu meningkatkan layanan digital banking dan ATM sedangkan perspektif pertumbuhan dan pembelajaran, bank perlu melakukan pengembangan penilaian kinerja karyawan serta pengembangan kompetensi dan skill Karyawan.

Kata Kunci: Pengukuran Kinerja, Balanced Scorecard, Strategy Map