PENGARUH PERIKLANAN DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE PADA SITUS BELANJA ONLINE (Studi Kasus pada Pengguna E-commerce Elevenia Di Kota Semarang)

Shri Isyanahapsari; Sendhang Nurseto

doi:10.14710/jiab.2018.19122

DOI: https://doi.org/10.14710/jiab.2018.19122

PENGARUH PERIKLANAN DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE PADA SITUS BELANJA ONLINE (Studi Kasus pada Pengguna E-commerce Elevenia Di Kota Semarang)

*Shri Isyanahapsari - , Indonesia

Sendhang Nurseto - , Indonesia

Citation Format:

Abstract

In Indonesia there are many online marketplace that is place where sellers can create an account and peddling wares. Research results on the website Elevenia shows that a positive and influential advertising significantly to purchasing decision. The influence of advertising and the quality of service to the most influential buying decision is positive and significant. The conclusions of the study of advertising and the quality of service a positive effect against purchasing decisions.

Fulltext View|Download

Keywords: E-commerce, Advertising, Quality of service, Purchase Decisions

Article Metrics:

Article Info

Section: Articles

Language : EN

In Vol 7, No 1 (2018)

Recent articles

PENGARUH SHARING ECONOMY, SISTEM BAGI HASIL, DAN FLEXTIME TERHADAP INTENSI PENGEMUDI GO-JEK JAKARTA PUSAT DENGAN EFEKTIVITAS SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Pengemudi Go-jek Jakarta Pusat) PENGARUH KUALITAS PRODUK, STORE ATMOSPHERE, DAN DISCOUNT TERHADAP KEPUTUSAN PEMBELIAN DISTRO HOUSE OF SMITH SEMARANG (Studi Kasus Pada Konsumen Distro House of Smith Semarang) PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK STORE HARDWARE PARAGON MALL SEMARANG More recent articles

Last update:

No citation recorded.

Last update:

No citation recorded.